Transform your pub into the go-to destination for sports fans with strategic sports screening marketing that drives footfall, increases revenue, and builds a loyal community around your venue.
Running this problem at your pub?
Here's the system I use at The Teal Farm to fix it — real-time labour %, cash position, and VAT liability in one dashboard. 30-minute setup. £97 once, no monthly fees.
Get Pub Command Centre — £97 →No monthly fees. 30-day money-back guarantee. Built by a working pub landlord.
Why Sports Screening Marketing Matters for Your Pub
In today’s competitive hospitality landscape, simply having a big screen isn’t enough. Your pub needs targeted marketing strategies that turn casual viewers into regular customers and transform match days into profitable events.
Smart sports screening marketing helps you maximize every fixture, from Premier League matches to major tournaments. When done right, it creates anticipation, drives advance bookings, and ensures your venue buzzes with energy throughout the sporting calendar.
Essential Sports Screening Marketing Strategies
Pre-Match Promotion
Build excitement before kick-off with targeted social media campaigns, email marketing to your customer database, and eye-catching promotional materials. Highlight upcoming fixtures, special offers, and the unique atmosphere your pub provides.
Create Match Day Experiences
Go beyond just showing the game. Develop themed experiences around major matches – special menus, drink promotions, competitions, and interactive elements that keep customers engaged throughout the event.
Build Your Sports Community
Foster a sense of belonging among your sports-loving customers. Create supporter groups, organize viewing parties for away games, and use social media to maintain engagement between matches.
Digital Marketing for Sports Screening Success
Your online presence plays a crucial role in sports screening marketing. Optimize your website for local search terms like “sports bar near me” and “watch football [your location]”. Regular social media updates showing your vibrant match day atmosphere attract new customers and remind existing ones why they love your venue.
Email marketing remains incredibly effective for promoting upcoming fixtures and special sporting events. Segment your audience by their favorite teams or sports to deliver personalized content that resonates.
Measuring Your Sports Screening Marketing Success
Track key metrics like footfall during matches, average spend per customer on sports screening days, and social media engagement around your sporting content. This data helps you refine your approach and maximize return on investment.
Monitor which types of sporting events drive the most customers and adjust your marketing focus accordingly. Some pubs find success with niche sports, while others thrive during major tournaments.
Used daily at Teal Farm Pub, Washington NE38
The Pub Command Centre handles everything in this article — without a spreadsheet.
Wet GP%, dry GP%, labour costs, beer line cleaning logs (12 lines), HACCP temperature checks, stock ordering, weekly P&!mp;L. All in one system. Used every shift at Teal Farm where labour runs at 15.1% against a UK pub average of 25-30%.
On a pub taking £900k a year, running labour at 15% instead of 25% is worth roughly £90,000. That is what tracking it daily — every shift, every week — actually looks like.
£97 once. No subscription. No monthly fee. Works on any phone, tablet or laptop. Setup under 10 minutes. Built and used by a Marston’s CRP licensee with a 5-star EHO rating and 180 covers.
See the Pub Command Centre — £97 →
One-off payment. Works on any device. Used by a working licensee, not a software company that’s never pulled a pint.
Ready to Score Big with Sports Screening Marketing?
Successful sports screening marketing requires the right tools, strategies, and ongoing optimization. Don’t let another season pass without maximizing your pub’s potential as the ultimate sports viewing destination.
📊 Your EPOS tells you what sold. Pub Command Centre tells you whether you made money.
Real-time labour %, cash position and VAT liability in one dashboard. Built by a working pub landlord. £97 once, no monthly fees. 30-day money-back guarantee.
Transform your pub’s sports screening marketing today
Running your pub on gut feel?
The Pub Command Centre gives you wet GP%, cellar checks, staff cost and weekly P&L — from your phone, every shift. £97 once. No subscription.
See the Pub Command Centre →