Type your event. We turn it into marketing that sells.
Smart Pub Tools sets up your venue once, then turns your plain event text into persuasive, ready-to-post content using proven marketing psychology. Publish through your own Facebook/Instagram/TikTok/email accounts — or use our managed API add-on.
Real result at Teal Farm: +£4,000 week-one takings vs prior week (w/c [ADD DATE]). Results vary by offer, season and execution.
What’s included in setup
- Onboarding call + venue discovery
- Templates tuned to your tone & audience
- Posting workflow (copy + visual guidance)
- Integration guidance: bring your own APIs or pick our managed add-on
We’re not a drinks company. We help you sell more of what you already offer.
Real-world result: Teal Farm, Washington
Case study
+£4,000 week-one uplift vs previous week using Smart Pub Tools. Enhanced with: specificity (Halbert), clarity & facts (Ogilvy), social proof & scarcity (Cialdini), distinctiveness (Sutherland), framing (Kahneman), story (Godin).
- Clear, specific offers (no margin-killing discounts)
- Scroll-stopping creative tailored to locals
- Friction-free CTAs (walk-in/booking prompts)
“I built this so venues can type the basics and get pro-level marketing back — fast.” — Shaun McManus
Your results depend on calendar, offer strength, execution, and local demand.
Illustrative chart. Replace labels with your totals if you wish.
How it works
Setup (done for you)
We configure your templates, tone and workflow. You’ll know exactly what to post and when.
Type → Enhance
You type your event/offer in plain words. SPT rewrites & packages it using proven persuasion principles.
Publish & learn
Publish via your own accounts/APIs (or our managed add-on). The system learns what converts for your venue.
Integrations — your APIs or our managed add-on
Connect your Facebook/Instagram, TikTok and email provider (e.g., Mailchimp). You publish; SPT provides the high-converting copy & visuals guidance.
No APIs? Choose our add-on and we’ll provision posting pipelines for you. You still approve & schedule; SPT pushes to your channels automatically.
Own your data and pages. Cancel anytime. Switch between your APIs and our managed add-on whenever you like.
It learns your venue
Friendly, cheeky or polished — we mirror you for brand consistency.
Identifies offers, events and hooks that pull best so you double down.
Finds the posting windows your crowd actually responds to.
No generic blasts. Everything tightens to your audience over time.
Powered by the greats
Timeless principles → modern AI
Clarity, research, offers
Hooks, specificity, urgency
Social proof, scarcity
Framing & bias
Distinctiveness, signalling
Story, community
Direct response craft
Simplicity, taste
Pilot access
We’re opening a limited number of early-access slots for pubs, bars & venues. Setup included, no long contracts.
Founders pricing available to a limited number of venues that complete the pilot.
Founders pricing (after setup)
License — Self-serve
Use your own APIs
£149 £99/mo
- Unlimited event/offer enhancements
- Copy engineered to sell (FB/IG/TikTok/email)
- Performance learning for your venue
Managed API add-on
No APIs? Use ours
£79 £49/mo per channel
- Programmatic posting to your pages
- Keep approval control & scheduling
- Switch on/off anytime
What you won’t get
- No long contracts
- No forced discounts
- No “we’ll do your marketing for you” — you stay in control
Pricing held for 12 months for founders. Cancel anytime.
FAQs
Are you a drinks company?
No. We don’t sell stock. We help you sell more of what you already have with better offers, copy and timing.
Do you post for us?
By default, you publish via your accounts (your APIs). If you choose the Managed API add-on, SPT can push posts to your pages automatically — you still approve & schedule.
Is this only for Tyne & Wear?
No. The pilot is open broadly. Teal Farm is our case study; the tool is built for venues everywhere.
How fast can we see results?
Social signals appear within days. Sales effects vary by offer, season and execution. SPT learns and improves with each cycle.
What about data and access?
You own your pages and data. Connect your APIs or use the managed add-on. Cancel anytime.
About Smart Pub Tools
Smart Pub Tools is the AI marketing assistant built by a publican for publicans. Founded by Shaun McManus (landlord at Teal Farm, Washington), SPT blends proven persuasion psychology with real-world pub operations to drive footfall, sales and loyalty.
Part of the Smart Pub Tools ecosystem (smartpubtools.com with companion tools at smartpubtools.net).
Apply for the pilot / Press enquiries
Press & media
Email mac_tattoo@hotmail.co.uk. Interviews at Teal Farm available.