Running a successful pub in today’s competitive hospitality landscape means staying connected with your customers between visits. Email marketing remains one of the most effective ways to build lasting relationships with your regulars while attracting new faces through your doors.
Welcome New Subscribers with a Bang
Start every email relationship on the right foot by offering new subscribers something irresistible. Consider a welcome series featuring a free appetizer, discount on their first meal, or complimentary drink. This immediate value creates a positive first impression and encourages that crucial first visit.
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Weekly Specials That Create Anticipation
Transform your weekly specials from simple announcements into anticipated events. Send out your “What’s Brewing This Week” email every Tuesday, featuring your chef’s special dishes, featured beers, and any live entertainment. I learned this lesson the hard way when my Tuesday emails were getting ignored until I started including photos of our shepherd’s pie that looked so good, people began calling to reserve portions before they sold out. Include mouth-watering photos and brief stories about the inspiration behind each special – your customers love the personal touch.
Event Announcements That Build Community
Your pub is more than just a place to grab a pint – it’s a community hub. Use email to promote quiz nights, live music performances, sports viewing parties, and seasonal celebrations. Create a sense of exclusivity by offering email subscribers early registration or reserved seating for popular events. The Spotted Pig in London saw their trivia night attendance jump 40% simply by giving email subscribers first dibs on team registration before announcing it on social media.
Seasonal Campaigns That Drive Traffic
Align your email campaigns with the calendar. Summer calls for beer garden promotions and outdoor event announcements. Winter emails might focus on cozy fireside dining and hearty comfort food specials. Holiday-themed campaigns for St. Patrick’s Day, Halloween, or Christmas create natural opportunities for themed events and special menus.
Customer Stories and User-Generated Content
Nothing builds community like showcasing your regulars. Feature customer photos from recent events, share testimonials about favorite dishes, or highlight local customers’ achievements. This approach makes everyone feel part of your pub family while encouraging others to visit and potentially be featured. Here’s the thing though – don’t overdo it. I’ve seen pubs turn their newsletters into amateur Facebook feeds, and frankly, most customers don’t care about strangers’ dinner photos as much as you think they do.
Last-Minute Deals and Flash Promotions
Sometimes you need to fill seats quickly. Email is perfect for same-day promotions like “Happy Hour Extended Until 8 PM” or “50% Off Appetizers Tonight Only.” These urgent messages create excitement and can turn a slow evening into a busy one.
Used daily at Teal Farm Pub, Washington NE38
The Pub Command Centre handles everything in this article — without a spreadsheet.
Wet GP%, dry GP%, labour costs, beer line cleaning logs (12 lines), HACCP temperature checks, stock ordering, weekly P&!mp;L. All in one system. Used every shift at Teal Farm where labour runs at 15.1% against a UK pub average of 25-30%.
On a pub taking £900k a year, running labour at 15% instead of 25% is worth roughly £90,000. That is what tracking it daily — every shift, every week — actually looks like.
£97 once. No subscription. No monthly fee. Works on any phone, tablet or laptop. Setup under 10 minutes. Built and used by a Marston’s CRP licensee with a 5-star EHO rating and 180 covers.
See the Pub Command Centre — £97 →
One-off payment. Works on any device. Used by a working licensee, not a software company that’s never pulled a pint.
Loyalty Program Updates
Keep your regulars engaged by sending monthly updates on their loyalty points, upcoming rewards, and exclusive member benefits. Consider creating VIP tiers with special perks like birthday discounts or early access to new menu items.
Streamline Your Email Marketing Success
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Real-time labour %, cash position and VAT liability in one dashboard. Built by a working pub landlord. £97 once, no monthly fees. 30-day money-back guarantee.
Managing effective email campaigns while running a busy pub can feel overwhelming. The right tools make all the difference in creating professional campaigns that actually drive results.
Running your pub on gut feel?
The Pub Command Centre gives you wet GP%, cellar checks, staff cost and weekly P&L — from your phone, every shift. £97 once. No subscription.
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