Disclosure: Some links in this article are affiliate links. If you purchase through them, SmartPubTools earns a small commission at no extra cost to you. This doesn’t influence our recommendations — all opinions are Shaun’s own, based on running Teal Farm Pub and SmartPubTools.com.
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Running this problem at your pub?
Here's the system I use at The Teal Farm to fix it — real-time labour %, cash position, and VAT liability in one dashboard. 30-minute setup. £97 once, no monthly fees.
Get Pub Command Centre — £97 →No monthly fees. 30-day money-back guarantee. Built by a working pub landlord.
Getting more reviews for your pub isn’t just about boosting your online reputation – it’s about creating a thriving community of loyal customers who genuinely want to share their experiences. In today’s digital world, potential visitors rely heavily on reviews to choose where to spend their evening, making your review strategy crucial for success.
Why Pub Reviews Matter More Than Ever
Reviews serve as social proof that your pub delivers exceptional experiences. They influence everything from your Google search rankings to walk-in customers who’ve researched you beforehand. More importantly, they provide invaluable feedback that helps you continuously improve your service, atmosphere, and offerings.
Simple Strategies to Encourage More Reviews
Create Review-Worthy Moments
Focus on delivering experiences that naturally inspire people to share. This could be your signature cocktail presentation, live music nights, or simply remembering regular customers’ names and preferences. When guests feel special, they’re more likely to tell others about it.
Make Asking Feel Natural
Train your staff to mention reviews in casual conversation. After delivering excellent service, a simple “We’d love to hear about your experience online” feels much more genuine than formal review requests. Timing is everything – ask when customers are clearly enjoying themselves.
Leverage Technology Thoughtfully
QR codes on tables linking to your review profiles make it incredibly easy for satisfied customers to leave feedback while their positive experience is fresh in their minds. Consider including these on receipts or table tents alongside your WiFi information.
Responding to Reviews: Building Relationships
Every review, positive or negative, deserves a thoughtful response. Thank customers for positive feedback and address concerns professionally in negative reviews. This shows potential customers that you care about their experience and are committed to continuous improvement.
Incentivizing Reviews the Right Way
While you can’t directly pay for reviews, you can create loyalty programs that reward engagement. Consider offering small perks to customers who engage with your social media or mention special occasions that might inspire them to share their experience.
Used daily at Teal Farm Pub, Washington NE38
The Pub Command Centre handles everything in this article — without a spreadsheet.
Wet GP%, dry GP%, labour costs, beer line cleaning logs (12 lines), HACCP temperature checks, stock ordering, weekly P&!mp;L. All in one system. Used every shift at Teal Farm where labour runs at 15.1% against a UK pub average of 25-30%.
On a pub taking £900k a year, running labour at 15% instead of 25% is worth roughly £90,000. That is what tracking it daily — every shift, every week — actually looks like.
£97 once. No subscription. No monthly fee. Works on any phone, tablet or laptop. Setup under 10 minutes. Built and used by a Marston’s CRP licensee with a 5-star EHO rating and 180 covers.
See the Pub Command Centre — £97 →
One-off payment. Works on any device. Used by a working licensee, not a software company that’s never pulled a pint.
Consistency is Key
Building a steady stream of reviews requires consistent effort across all touchpoints. From your greeting at the door to your farewell, every interaction shapes whether customers will recommend you to others.
Ready to Boost Your Pub’s Online Reputation?
📊 Your EPOS tells you what sold. Pub Command Centre tells you whether you made money.
Real-time labour %, cash position and VAT liability in one dashboard. Built by a working pub landlord. £97 once, no monthly fees. 30-day money-back guarantee.
Discover proven tools and strategies that successful pubs use to attract more reviews and increase their visibility online.
Running your pub on gut feel?
The Pub Command Centre gives you wet GP%, cellar checks, staff cost and weekly P&L — from your phone, every shift. £97 once. No subscription.
See the Pub Command Centre →