QUICK VERDICT
Opportunity Type Amber Taverns Tied Tenancy Pubco Amber Taverns Google Rating 4.2 stars (604 reviews) Ingoing Cost £5,000–£15,000 estimated Working Capital Needed £18,000–£25,000 minimum Trade Character Mile End Road South Shields NE33, 2am Friday/Saturday, 604 reviews, South Tyneside Best Suited To South Tyneside operator with South Shields experience; NE33 Mile End Road is close to South Shields town centre Shaun\’s Rating \[ \] Watch Out For HOURS DATA ERROR: Thursday shows \’10:00 — 11:00 AM\’ and Sunday shows \’10:00 — 11:00 AM\’ in the draft data — these are PM closes, not AM. The scrape dropped the PM designation. Article treats them as 10am–11pm, but confirm actual hours with Amber Taverns before publishing. The 2am Friday/Saturday licence in South Shields requires professional door management both nights. This is one of the later Hogarths licences in the series.
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This independent assessment was prepared by SmartPubTools using the following publicly available sources:
- Pub listing data: Amber Taverns published listings — availability, agreement type and rent figures sourced directly from the pub company's own website
- Google rating & reviews: Google Places API — ratings and review counts retrieved programmatically from Google Maps data
- Local population & demographics: ONS Census 2021 — population figures, age profiles and household data
- Local employment data: NOMIS Official Labour Market Statistics — employment rates and major local employer data
- Pubs Code information: Pubs Code Adjudicator (UK Government) — tied tenant rights and MRO entitlements
- Operator perspective: SmartPubTools is operated by a working pub landlord under a Marston's Community Retail Partnership at Teal Farm Pub, Washington NE38 — assessments reflect genuine first-hand operator experience
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THE LOCAL PICTURE
Hogarths South Shields is at 14 Mile End Road, South Shields NE33 1TS. Mile End Road is close to South Shields town centre. South Shields is a South Tyneside coastal town of approximately 75,000 people at the mouth of the River Tyne — the same town as Last Orders South Shields (covered in batch 8).
South Shields has specific cultural identity: it is the setting for Catherine Cookson\’s novels (she was born in Tyne Dock, South Shields), home of the ancient Arbeia Roman Fort, and a coastal resort with sandy beaches. The town has a long maritime heritage and a significant multicultural community including one of England\’s longest-established South Asian populations. 604 reviews at 4.2 stars from Mile End Road is a solid South Shields Hogarths performance.
WHAT THE PUB IS
Hogarths South Shields opens at 10am (hours confirmed as AM — data error on Thursday and Sunday close times treated as 11pm PM). 2am closes Friday and Saturday. At 604 reviews and 4.2 stars, the pub handles significant volume with a committed customer base.
IMPORTANT: Confirm Thursday and Sunday closing times with Amber Taverns. The scrape data showing 11am AM closes is a data error.
THE AMBER TAVERNS DEAL
Amber Taverns tied tenancy. South Shields community market. Two 2am nights require professional door management both sessions. Request the full price list.
FINANCIAL REALITY
Metric Estimate Ingoing Cost £5,000–£15,000 estimated Working Capital Required £18,000–£25,000 (2am weekend overhead; South Shields market) Agreement Type Amber Taverns Tied Tenancy Tied Supplies Yes — request full price list Break-Even Timeline 12―18 months HOURS DATA ERROR Thu and Sun show 11am AM close in source data — confirm actual closing times with Amber Taverns Two 2am Nights Professional door supervision required for both Friday and Saturday
PUBS CODE RIGHTS — KNOW BEFORE YOU SIGN
PUBS CODE RIGHTS — KNOW BEFORE YOU SIGN
- Independent rent assessment — exercise your Pubs Code right before signing
- Request full P&L projections from Amber Taverns before committing
- Obtain Schedule of Condition at entry — protects you on dilapidations
- Get the full tied product price list before you agree terms
- Complete Amber Taverns pre-entry training (required)
- Right to a free Market Rent Only option assessment
- Right to independent legal and financial advice before signing
WHO THIS SUITS
A South Tyneside community operator with South Shields experience and two-night late management capability. Minimum £18,000 liquid capital.
WHAT WORKS / WHAT DOESN\’T
WHAT WORKS
- South Shields Catherine Cookson heritage and coastal identity creating specific community pride
- 604 reviews at 4.2 stars providing established community base
- South Shields beach and Arbeia Roman Fort visitor economy
WHAT DOESN\’T WORK
- Publishing this article without confirming Thursday and Sunday closing times with Amber Taverns
WHAT YOU NEED ON DAY ONE
Hours confirmed with Amber Taverns. Two-night door plan. EPOS configured. Professional stocktaking from week two.
GET YOUR NUMBERS RIGHT BEFORE YOU SIGN
Before you sign anything, know your numbers.
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