QUICK VERDICT
Opportunity Type Amber Taverns Tied Tenancy Pubco Amber Taverns Google Rating 4.2 stars (656 reviews) Ingoing Cost £5,000–£15,000 estimated Working Capital Needed £18,000–£25,000 minimum Trade Character Lower Gungate Tamworth B79, 1:30am Friday/Saturday, 656 reviews, Staffordshire/Warwickshire market town Best Suited To West Midlands community operator with Tamworth knowledge; B79 Tamworth is the ancient capital of the Kingdom of Mercia with a significant town centre economy Shaun\’s Rating \[ \] Watch Out For 1:30am Friday AND Saturday. That is a very late licence for Tamworth\’s market town centre. Budget for professional door management at both 1:30am sessions. DATA CORRECTION: Draft assigns B79 as \’community location, 50,000 population.\’ Tamworth is a Staffordshire town of approximately 80,000 people with extraordinary historic significance — it was the capital of the ancient Kingdom of Mercia, the Saxon realm that dominated England from the 7th to 9th centuries.
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This independent assessment was prepared by SmartPubTools using the following publicly available sources:
- Pub listing data: Amber Taverns published listings — availability, agreement type and rent figures sourced directly from the pub company's own website
- Google rating & reviews: Google Places API — ratings and review counts retrieved programmatically from Google Maps data
- Local population & demographics: ONS Census 2021 — population figures, age profiles and household data
- Local employment data: NOMIS Official Labour Market Statistics — employment rates and major local employer data
- Pubs Code information: Pubs Code Adjudicator (UK Government) — tied tenant rights and MRO entitlements
- Operator perspective: SmartPubTools is operated by a working pub landlord under a Marston's Community Retail Partnership at Teal Farm Pub, Washington NE38 — assessments reflect genuine first-hand operator experience
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THE LOCAL PICTURE
Hogarths Tamworth is at 19 Lower Gungate, Tamworth B79 7AT. Lower Gungate is in Tamworth town centre. Tamworth is a Staffordshire market town of approximately 80,000 people on the River Tame at the Staffordshire/Warwickshire border. The town has extraordinary Saxon heritage: Tamworth was the royal capital of the Kingdom of Mercia — Offa\’s Dyke was built by Offa of Mercia, who ruled from Tamworth in the 8th century. Tamworth Castle is one of England\’s best-preserved Norman castles, built on the site of the Mercian royal palace.
Key employers: the West Midlands economy accessible from the M42 corridor, NHS Staffordshire, and Tamworth Borough Council. The town sits between Birmingham (approximately 15 miles) and Lichfield (approximately 7 miles). 656 reviews at 4.2 stars is a solid Hogarths performance for a market town.
WHAT THE PUB IS
Hogarths Tamworth opens at 11am and closes at 11:30pm Monday to Thursday and Sunday, with 1:30am closes Friday and Saturday. The 1:30am licence is among the latest in the Hogarths estate. Professional door management is required for both sessions. At 656 reviews and 4.2 stars, the pub handles significant town centre volume.
THE AMBER TAVERNS DEAL
Amber Taverns tied tenancy. Tamworth\’s community market. The 1:30am Friday/Saturday licence is a specific and significant overhead. Request the full price list and model the door and late-management costs for both nights explicitly.
FINANCIAL REALITY
Metric Estimate Ingoing Cost £5,000–£15,000 estimated Working Capital Required £18,000–£25,000 (1:30am weekend overhead; Tamworth market town) Agreement Type Amber Taverns Tied Tenancy Tied Supplies Yes — request full price list Break-Even Timeline 12―18 months 1:30am Fri/Sat Late licence requires professional door management both nights; model this explicitly DATA CORRECTION Tamworth (80,000 pop) was the capital of the Kingdom of Mercia; extraordinary Saxon heritage
PUBS CODE RIGHTS — KNOW BEFORE YOU SIGN
PUBS CODE RIGHTS — KNOW BEFORE YOU SIGN
- Independent rent assessment — exercise your Pubs Code right before signing
- Request full P&L projections from Amber Taverns before committing
- Obtain Schedule of Condition at entry — protects you on dilapidations
- Get the full tied product price list before you agree terms
- Complete Amber Taverns pre-entry training (required)
- Right to a free Market Rent Only option assessment
- Right to independent legal and financial advice before signing
WHO THIS SUITS
A West Midlands community operator with Tamworth knowledge and 1:30am late management experience. Someone who can engage with Tamworth\’s remarkable Mercian heritage as a commercial identity. Minimum £18,000 liquid capital.
WHAT WORKS / WHAT DOESN\’T
WHAT WORKS
- Tamworth\’s Kingdom of Mercia heritage — ancient Mercian capital identity commercially distinctive
- Tamworth Castle as a visitor draw connecting to the town\’s commercial pub circuit
- 656 reviews at 4.2 stars providing strong established town centre presence
WHAT DOESN\’T WORK
- 1:30am closes without professional door management budgeted for both nights
WHAT YOU NEED ON DAY ONE
Door supervision contracted for 1:30am Friday and Saturday. EPOS configured. Professional stocktaking from week two.
GET YOUR NUMBERS RIGHT BEFORE YOU SIGN
Before you sign anything, know your numbers.
Pub Command Centre gives you real-time labour %, VAT and cash position from day one. £97 once.
https://smartpubtools.com/5684-2/