Running a successful pub in today’s digital landscape means mastering your online presence, and Google My Business (GMB) is your secret weapon for attracting thirsty customers right to your doorstep.
Running this problem at your pub?
Here's the system I use at The Teal Farm to fix it — real-time labour %, cash position, and VAT liability in one dashboard. 30-minute setup. £97 once, no monthly fees.
Get Pub Command Centre — £97 →No monthly fees. 30-day money-back guarantee. Built by a working pub landlord.
Your GMB profile is often the first impression potential guests have of your establishment. When someone searches for “pub near me” or “best Sunday roast,” you want your venue appearing at the top of those results with compelling information that makes them choose you over the competition.
Complete Your Profile Like a Pro
Start with the basics, but don’t overlook the details. Upload high-quality photos showcasing your cosy interior, mouth-watering food, and happy customers enjoying themselves. Include images of your beer garden, bar area, and signature dishes. These visual elements help potential visitors envision their experience before they even step through your doors.
Ensure your opening hours are accurate and up-to-date, especially during holidays or special events. Nothing frustrates customers more than arriving to find you’re closed when Google said you’d be open.
Harness the Power of Customer Reviews
Reviews are the lifeblood of your GMB success. Encourage satisfied customers to leave positive feedback by politely asking during their visit or following up with a friendly reminder. When responding to reviews – both positive and negative – maintain a warm, professional tone that reflects your pub’s personality.
Address concerns promptly and publicly. This shows potential customers that you care about their experience and are committed to providing excellent service.
Keep Your Content Fresh and Engaging
Use GMB posts to announce special events, new menu items, live music nights, or seasonal promotions. These updates appear directly in your listing and help keep your profile active and engaging.
Share behind-the-scenes content, introduce your team, or highlight local partnerships. This personal touch helps build a connection with your community and sets you apart from corporate competitors.
Optimize for Local Search
Include relevant keywords in your business description, but keep it natural and welcoming. Terms like “traditional pub,” “craft beer,” “Sunday roast,” and your neighbourhood name help Google understand what you offer and where you’re located.
Used daily at Teal Farm Pub, Washington NE38
The Pub Command Centre handles everything in this article — without a spreadsheet.
Wet GP%, dry GP%, labour costs, beer line cleaning logs (12 lines), HACCP temperature checks, stock ordering, weekly P&!mp;L. All in one system. Used every shift at Teal Farm where labour runs at 15.1% against a UK pub average of 25-30%.
On a pub taking £900k a year, running labour at 15% instead of 25% is worth roughly £90,000. That is what tracking it daily — every shift, every week — actually looks like.
£97 once. No subscription. No monthly fee. Works on any phone, tablet or laptop. Setup under 10 minutes. Built and used by a Marston’s CRP licensee with a 5-star EHO rating and 180 covers.
See the Pub Command Centre — £97 →
One-off payment. Works on any device. Used by a working licensee, not a software company that’s never pulled a pint.
Monitor your GMB insights regularly to understand how customers find you and what actions they take. This data helps you refine your strategy and focus on what’s working.
Ready to Transform Your Pub’s Online Presence?
📊 Your EPOS tells you what sold. Pub Command Centre tells you whether you made money.
Real-time labour %, cash position and VAT liability in one dashboard. Built by a working pub landlord. £97 once, no monthly fees. 30-day money-back guarantee.
Take your Google My Business strategy to the next level with our comprehensive pub marketing toolkit.
Running your pub on gut feel?
The Pub Command Centre gives you wet GP%, cellar checks, staff cost and weekly P&L — from your phone, every shift. £97 once. No subscription.
See the Pub Command Centre →