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Running a successful pub in today’s digital world means more than just serving great drinks and food. Social media marketing has become essential for connecting with your community and attracting new customers to your establishment.
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Visual Storytelling That Captivates
Your pub has countless stories to tell, and social media is the perfect platform to share them. Showcase your signature cocktails with stunning close-up shots, capture the warm atmosphere during live music nights, and highlight your team’s friendly faces. Behind-the-scenes content, like your chef preparing daily specials or bartenders crafting unique drinks, creates authentic connections with your audience.
User-generated content works wonders for pubs. Encourage customers to share photos of their experiences by creating branded hashtags or running photo contests. When locals post about their memorable nights at your establishment, it provides genuine social proof that money can’t buy.
Community Engagement Strategies
Social media allows you to become the heart of your local community. Share local news, support nearby businesses, and celebrate community events. Partner with local sports teams, musicians, and organizations to cross-promote events and expand your reach organically.
Respond promptly to comments and messages. When customers tag your pub or leave reviews, acknowledge them warmly. This personal touch transforms casual visitors into loyal advocates who’ll recommend your establishment to friends and family.
Event Promotion and Special Offers
Use social media to build excitement around your events. Create event pages for quiz nights, live music performances, and seasonal celebrations. Share countdown posts, sneak peeks of preparations, and live updates during events to keep your audience engaged.
Exclusive social media offers make followers feel special. Consider “Social Media Sunday” discounts, flash promotions for followers, or early access to new menu items. These tactics reward loyalty while encouraging more people to follow your accounts.
Platform-Specific Tips
Each social media platform serves different purposes. Instagram excels for visual content and Stories, while Facebook works well for event promotion and community building. TikTok offers opportunities to showcase your pub’s personality through fun, creative videos. LinkedIn can help you connect with local business networks for corporate events.
Consistency is key across all platforms. Maintain a regular posting schedule and ensure your brand voice remains warm and welcoming throughout all interactions.
Used daily at Teal Farm Pub, Washington NE38
The Pub Command Centre handles everything in this article — without a spreadsheet.
Wet GP%, dry GP%, labour costs, beer line cleaning logs (12 lines), HACCP temperature checks, stock ordering, weekly P&!mp;L. All in one system. Used every shift at Teal Farm where labour runs at 15.1% against a UK pub average of 25-30%.
On a pub taking £900k a year, running labour at 15% instead of 25% is worth roughly £90,000. That is what tracking it daily — every shift, every week — actually looks like.
£97 once. No subscription. No monthly fee. Works on any phone, tablet or laptop. Setup under 10 minutes. Built and used by a Marston’s CRP licensee with a 5-star EHO rating and 180 covers.
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One-off payment. Works on any device. Used by a working licensee, not a software company that’s never pulled a pint.
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Real-time labour %, cash position and VAT liability in one dashboard. Built by a working pub landlord. £97 once, no monthly fees. 30-day money-back guarantee.
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Running your pub on gut feel?
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