The hospitality landscape has evolved dramatically, and savvy pub owners are discovering that takeaway services can significantly boost their bottom line. Whether you’re adapting to changing customer preferences or expanding your revenue streams, implementing the right takeaway marketing strategies can transform your pub’s success.
Running this problem at your pub?
Here's the system I use at The Teal Farm to fix it — real-time labour %, cash position, and VAT liability in one dashboard. 30-minute setup. £97 once, no monthly fees.
Get Pub Command Centre — £97 →No monthly fees. 30-day money-back guarantee. Built by a working pub landlord.
Social Media: Your Digital Marketing Powerhouse
Social media platforms are goldmines for promoting your pub’s takeaway offerings. Share mouth-watering photos of your signature dishes, behind-the-scenes kitchen moments, and customer testimonials. Instagram Stories and Facebook posts showcasing your daily specials create urgency and drive immediate orders. Consider running targeted ads to reach local customers within your delivery radius.
Build Customer Loyalty Through Rewards Programs
Implement a points-based loyalty system where customers earn rewards for each takeaway order. Offer incentives like “buy 9 meals, get the 10th free” or exclusive access to limited-time menu items. Email marketing campaigns announcing new rewards keep your pub top-of-mind when customers are deciding where to order from.
Partner with Local Delivery Platforms
While third-party delivery apps charge commissions, they provide access to customers who might never have discovered your pub otherwise. Optimize your listings with professional photos, detailed descriptions, and competitive pricing. Consider offering exclusive deals through these platforms to attract new customers.
Create Irresistible Takeaway-Specific Menu Items
Design menu items that travel well and photograph beautifully. Comfort foods, hearty stews, and shareable platters work exceptionally well for takeaway. Bundle deals like “Family Feast” packages or “Date Night Dinner for Two” create perceived value and increase average order sizes.
Leverage Local Community Connections
Partner with local businesses for cross-promotion opportunities. Sponsor community events, offer catering services for local meetings, or create special discounts for nearby office workers. Word-of-mouth marketing remains incredibly powerful in the hospitality industry.
Optimize Your Online Presence
Ensure your website clearly displays takeaway options, menu prices, and ordering information. Local SEO optimization helps customers find you when searching for “takeaway near me” or “pub food delivery.” Keep your Google My Business listing updated with current hours, contact information, and customer reviews.
Used daily at Teal Farm Pub, Washington NE38
The Pub Command Centre handles everything in this article — without a spreadsheet.
Wet GP%, dry GP%, labour costs, beer line cleaning logs (12 lines), HACCP temperature checks, stock ordering, weekly P&!mp;L. All in one system. Used every shift at Teal Farm where labour runs at 15.1% against a UK pub average of 25-30%.
On a pub taking £900k a year, running labour at 15% instead of 25% is worth roughly £90,000. That is what tracking it daily — every shift, every week — actually looks like.
£97 once. No subscription. No monthly fee. Works on any phone, tablet or laptop. Setup under 10 minutes. Built and used by a Marston’s CRP licensee with a 5-star EHO rating and 180 covers.
See the Pub Command Centre — £97 →
One-off payment. Works on any device. Used by a working licensee, not a software company that’s never pulled a pint.
Email Marketing That Converts
Build an email list by offering incentives for sign-ups. Send weekly newsletters featuring new menu items, special promotions, and behind-the-scenes stories. Personalized emails based on previous orders show customers you value their preferences.
Ready to Boost Your Pub’s Takeaway Success?
📊 Your EPOS tells you what sold. Pub Command Centre tells you whether you made money.
Real-time labour %, cash position and VAT liability in one dashboard. Built by a working pub landlord. £97 once, no monthly fees. 30-day money-back guarantee.
Transform your pub’s marketing strategy with proven tools and techniques that drive real results.
Running your pub on gut feel?
The Pub Command Centre gives you wet GP%, cellar checks, staff cost and weekly P&L — from your phone, every shift. £97 once. No subscription.
See the Pub Command Centre →