The Premier League isn’t just football – it’s your pub’s golden ticket to packed houses, loyal customers, and memorable experiences that keep people coming back. With millions of fans across the country, smart publicans know that match days represent incredible opportunities to transform casual viewers into regular patrons.
Running this problem at your pub?
Here's the system I use at The Teal Farm to fix it — real-time labour %, cash position, and VAT liability in one dashboard. 30-minute setup. £97 once, no monthly fees.
Get Pub Command Centre — £97 →No monthly fees. 30-day money-back guarantee. Built by a working pub landlord.
Create Match Day Magic
Transform your pub into the ultimate football destination by embracing the atmosphere fans crave. Start with themed decorations supporting local teams, but don’t alienate supporters of rival clubs. Create designated areas for different fan groups, ensuring everyone feels welcome while maintaining that electric match day energy.
Consider offering special Premier League menus featuring dishes named after popular players or teams. “Salah’s Spicy Wings” or “City’s Championship Chips” add personality while encouraging food sales during those crucial two-hour windows when your pub becomes the neighborhood’s living room.
Social Media Strategies That Score
Your online presence should buzz with Premier League excitement. Share pre-match predictions, post live updates during games, and celebrate goals with your community. User-generated content works brilliantly – encourage customers to share photos of their match day experience at your pub.
Create Facebook events for big matches, especially derbies and title-deciding games. This simple step helps customers plan their visit while generating organic reach as friends see who’s attending. Don’t forget Instagram Stories for real-time atmosphere updates that showcase your pub’s vibrant match day environment.
Loyalty Programs with a Football Twist
Develop a points system where customers earn rewards for attending matches. “Visit for five Premier League games, get your sixth pint free” creates genuine incentive for regular attendance. Consider team-specific offers that reward loyalty to both your pub and customers’ favorite clubs.
Fantasy league competitions among your regulars build community while ensuring consistent visits. Offer prizes like meal vouchers or premium seating during crucial matches. These initiatives create talking points and give customers additional reasons to choose your pub over competitors.
Partnership Opportunities
Connect with local football clubs, supporter groups, and sports retailers. Cross-promotional activities expand your reach while building valuable community relationships. Sponsor local teams or youth leagues – the goodwill generated often translates into increased customer loyalty and word-of-mouth marketing.
Used daily at Teal Farm Pub, Washington NE38
The Pub Command Centre handles everything in this article — without a spreadsheet.
Wet GP%, dry GP%, labour costs, beer line cleaning logs (12 lines), HACCP temperature checks, stock ordering, weekly P&!mp;L. All in one system. Used every shift at Teal Farm where labour runs at 15.1% against a UK pub average of 25-30%.
On a pub taking £900k a year, running labour at 15% instead of 25% is worth roughly £90,000. That is what tracking it daily — every shift, every week — actually looks like.
£97 once. No subscription. No monthly fee. Works on any phone, tablet or laptop. Setup under 10 minutes. Built and used by a Marston’s CRP licensee with a 5-star EHO rating and 180 covers.
See the Pub Command Centre — £97 →
One-off payment. Works on any device. Used by a working licensee, not a software company that’s never pulled a pint.
The key to successful Premier League marketing lies in understanding that you’re not just serving drinks – you’re hosting experiences, building communities, and creating memories that extend far beyond the final whistle.
Ready to Transform Your Match Day Marketing?
📊 Your EPOS tells you what sold. Pub Command Centre tells you whether you made money.
Real-time labour %, cash position and VAT liability in one dashboard. Built by a working pub landlord. £97 once, no monthly fees. 30-day money-back guarantee.
Discover proven tools and strategies that successful pubs use to maximize their Premier League opportunities.
Running your pub on gut feel?
The Pub Command Centre gives you wet GP%, cellar checks, staff cost and weekly P&L — from your phone, every shift. £97 once. No subscription.
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