Running a successful pub quiz isn’t just about asking great questions – it’s about creating an experience that keeps customers coming back week after week. In today’s competitive hospitality landscape, a well-marketed quiz night can become your venue’s most profitable weekly event.
Running this problem at your pub?
Here's the system I use at The Teal Farm to fix it — real-time labour %, cash position, and VAT liability in one dashboard. 30-minute setup. £97 once, no monthly fees.
Get Pub Command Centre — £97 →No monthly fees. 30-day money-back guarantee. Built by a working pub landlord.
Build Anticipation with Social Media Teasers
Start promoting your quiz early in the week with engaging social media content. Share sample questions, behind-the-scenes prep videos, or spotlight your quiz master. Create branded graphics announcing themes, prizes, or special categories. Remember, people love sharing quiz content – it’s naturally engaging and encourages interaction with your venue’s social accounts.
Theme Nights Drive Different Demographics
Rotate themed quizzes to attract diverse crowds throughout the month. Music-focused nights appeal to different age groups depending on the era, while sports quizzes draw enthusiastic fans. Consider local history themes, movie nights, or seasonal specials. Each theme gives you fresh marketing angles and helps build a varied customer base.
Partner with Local Businesses
Collaborate with nearby businesses to provide prizes and cross-promote events. Local gyms, restaurants, or retail shops often welcome partnerships that expose them to your quiz crowd. This creates a community feel while reducing your prize costs and expanding your marketing reach through their customer base.
Leverage Email Marketing
Build an email list of quiz regulars and send weekly reminder emails with hints about upcoming themes or special announcements. Include photos from previous weeks and winner spotlights. This personal touch helps create a sense of community and keeps your quiz top-of-mind.
Create a League System
Develop a points-based league running over several months with grand prizes for top teams. This strategy builds long-term loyalty as teams commit to attending regularly. Publish league tables on your website and social media – competitive teams will share their standings, providing free promotion.
Food and Drink Promotions
Bundle quiz entry with meal deals or drinks packages. Offer early-bird specials for teams that book tables in advance, or create quiz-specific menu items with themed names. These promotions increase spend per customer while making the evening feel more special.
Used daily at Teal Farm Pub, Washington NE38
The Pub Command Centre handles everything in this article — without a spreadsheet.
Wet GP%, dry GP%, labour costs, beer line cleaning logs (12 lines), HACCP temperature checks, stock ordering, weekly P&!mp;L. All in one system. Used every shift at Teal Farm where labour runs at 15.1% against a UK pub average of 25-30%.
On a pub taking £900k a year, running labour at 15% instead of 25% is worth roughly £90,000. That is what tracking it daily — every shift, every week — actually looks like.
£97 once. No subscription. No monthly fee. Works on any phone, tablet or laptop. Setup under 10 minutes. Built and used by a Marston’s CRP licensee with a 5-star EHO rating and 180 covers.
See the Pub Command Centre — £97 →
One-off payment. Works on any device. Used by a working licensee, not a software company that’s never pulled a pint.
Maximize Word-of-Mouth Marketing
Encourage teams to invite friends by offering referral incentives or group discounts. Create shareable moments during the quiz – funny questions, surprise rounds, or team photo opportunities. The more enjoyable and memorable the experience, the more likely customers are to recommend your venue.
Ready to Transform Your Pub Quiz Marketing?
📊 Your EPOS tells you what sold. Pub Command Centre tells you whether you made money.
Real-time labour %, cash position and VAT liability in one dashboard. Built by a working pub landlord. £97 once, no monthly fees. 30-day money-back guarantee.
Discover powerful tools and strategies to boost your venue’s performance and drive consistent revenue growth.
Running your pub on gut feel?
The Pub Command Centre gives you wet GP%, cellar checks, staff cost and weekly P&L — from your phone, every shift. £97 once. No subscription.
See the Pub Command Centre →