Running a successful pub in today’s competitive hospitality landscape means more than just serving great drinks and creating a welcoming atmosphere. Your online presence is equally crucial, and ranking well on Google can be the difference between packed tables and empty stools.
Running this problem at your pub?
Here's the system I use at The Teal Farm to fix it — real-time labour %, cash position, and VAT liability in one dashboard. 30-minute setup. £97 once, no monthly fees.
Get Pub Command Centre — £97 →No monthly fees. 30-day money-back guarantee. Built by a working pub landlord.
When potential customers search for “pubs near me” or “best local gastropub,” you want your establishment to appear at the top of those search results. Here’s how to make that happen.
Optimize Your Google My Business Profile
Your Google My Business listing is your pub’s digital storefront. Ensure your profile is complete with accurate opening hours, contact information, and an engaging description that captures your pub’s unique personality. Upload high-quality photos of your interior, exterior, food, and happy customers enjoying themselves. Encourage satisfied patrons to leave reviews – Google loves businesses with fresh, positive feedback.
Create Location-Focused Content
Develop content that speaks to your local community. Write blog posts about local events you’re hosting, seasonal menu changes, or partnerships with nearby businesses. Use location-specific keywords naturally throughout your content, such as “family-friendly pub in [your area]” or “craft beer selection in [neighborhood name].”
Build Local Citations and Links
Consistency is key across all online directories. Ensure your pub’s name, address, and phone number are identical across platforms like Yelp, TripAdvisor, and local business directories. Partner with local food bloggers, community organizations, and tourism boards to earn quality backlinks to your website.
Mobile-First Website Design
Most customers will find your pub through their smartphones. Your website must load quickly and look fantastic on mobile devices. Include essential information like your menu, location, booking system, and contact details prominently. A slow or poorly designed mobile site will hurt your Google rankings significantly.
Leverage Social Proof and Reviews
Actively manage your online reputation by responding to all reviews professionally and promptly. Share customer photos and testimonials on your social media channels. Google recognizes businesses that maintain strong community engagement and rewards them with better visibility.
Used daily at Teal Farm Pub, Washington NE38
The Pub Command Centre handles everything in this article — without a spreadsheet.
Wet GP%, dry GP%, labour costs, beer line cleaning logs (12 lines), HACCP temperature checks, stock ordering, weekly P&!mp;L. All in one system. Used every shift at Teal Farm where labour runs at 15.1% against a UK pub average of 25-30%.
On a pub taking £900k a year, running labour at 15% instead of 25% is worth roughly £90,000. That is what tracking it daily — every shift, every week — actually looks like.
£97 once. No subscription. No monthly fee. Works on any phone, tablet or laptop. Setup under 10 minutes. Built and used by a Marston’s CRP licensee with a 5-star EHO rating and 180 covers.
See the Pub Command Centre — £97 →
One-off payment. Works on any device. Used by a working licensee, not a software company that’s never pulled a pint.
Track Your Local Keywords
Monitor how you rank for terms your customers actually use. Focus on phrases like “Sunday roast near me,” “live music pub,” or “dog-friendly gastropub.” Understanding your keyword performance helps you refine your content strategy and stay ahead of competitors.
Ready to Boost Your Pub’s Google Rankings?
📊 Your EPOS tells you what sold. Pub Command Centre tells you whether you made money.
Real-time labour %, cash position and VAT liability in one dashboard. Built by a working pub landlord. £97 once, no monthly fees. 30-day money-back guarantee.
Take the guesswork out of SEO with our specialized tools designed specifically for pubs and restaurants.
Running your pub on gut feel?
The Pub Command Centre gives you wet GP%, cellar checks, staff cost and weekly P&L — from your phone, every shift. £97 once. No subscription.
See the Pub Command Centre →