Disclosure: This article is written by Shaun McManus, founder of SmartPubTools and creator of the Restaurant Console. All operational claims reflect genuine experience at Teal Farm Pub, Washington.
Key Takeaway
Just Eat charges UK restaurants 14% commission — significantly lower than Deliveroo and Uber Eats at 30%. On a £22.50 order at 14% you keep £19.35 before VAT on commission. After VAT on the commission (£0.63), you keep £18.72. The effective rate is approximately 16.8%. That is still better than Deliveroo or Uber Eats at 36% effective — but a direct ordering website at 2% leaves you with £22.05 on the same order.
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Just Eat Commission Rates UK 2026 — What Restaurants Actually Pay
Just Eat operates on a commission model where restaurants pay a percentage of every order they receive through the platform. The standard commission rate is 14%, which is lower than both Deliveroo (30%) and Uber Eats (30%). However, Just Eat also charges VAT on its commission at 20%.
On a £22.50 order: 14% commission = £3.15. VAT on that commission at 20% = £0.63. Total deduction: £3.78. You keep £18.72. The effective all-in rate is 16.8%.
Just Eat also offers a Branded Plus subscription model for higher-volume restaurants, which typically involves a monthly platform fee in exchange for a reduced per-order commission. The economics of Branded Plus depend heavily on your weekly order volume — it tends to become cost-effective above approximately 150 orders per week.
Just Eat vs Deliveroo vs Uber Eats — Full Commission Comparison
| Platform | Commission | Effective (inc. VAT) | On £22.50 order | You keep |
|---|---|---|---|---|
| Just Eat | 14% | 16.8% | £3.78 deducted | £18.72 |
| Deliveroo | 30% | 36% | £8.10 deducted | £14.40 |
| Uber Eats | 30% | 36% | £8.10 deducted | £14.40 |
| Own website | ~2% | ~2% | £0.45 deducted | £22.05 |
Just Eat’s 14% commission makes it the most cost-effective of the three major UK delivery platforms. On 100 orders per week at £22.50, Just Eat nets you £1,872 per week. Uber Eats and Deliveroo net you £1,440 per week. The same 100 orders through your own website net you £2,205 per week — £333 more per week than Just Eat and £765 more per week than Uber Eats or Deliveroo.
Just Eat Additional Fees UK Restaurants Need to Know
Delivery logistics — Just Eat offers two models: marketplace (you use your own drivers, Just Eat takes commission only) and Scoober (Just Eat provides drivers, higher commission typically 26%). Most independent restaurants use marketplace — make sure you know which model applies to your account.
Promotional contributions — Just Eat periodically asks restaurants to contribute to discount campaigns. These are technically optional but declining may affect your visibility in the algorithm. Any promotional discount you agree to reduces your effective per-order revenue further.
Tablet and equipment fees — Just Eat typically provides a tablet and printer. Some arrangements include a monthly equipment lease. Check your specific contract for these charges.
Is Just Eat Worth It for UK Restaurants?
Just Eat’s 14% commission (16.8% effective) is materially better than Deliveroo or Uber Eats at 36% effective. If you are on all three platforms, Just Eat should be your priority delivery channel for margin preservation. If you have to choose one platform, Just Eat’s commission economics are the strongest of the three.
However, Just Eat’s customer base and geographic coverage differs by area. In some UK cities, Deliveroo or Uber Eats has significantly higher order volumes. Check your local competitor landscape before deciding which platforms to prioritise. See our Uber Eats commission guide and Deliveroo commission calculator for full comparisons.
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Frequently Asked Questions
How much does Just Eat charge UK restaurants?
Just Eat charges UK restaurants 14% commission on every order. Just Eat also charges VAT on its commission at 20%, making the effective all-in rate approximately 16.8%. On a £22.50 order, Just Eat deducts £3.78 (commission £3.15 + VAT on commission £0.63), leaving the restaurant £18.72.
Is Just Eat cheaper than Deliveroo for restaurants?
Yes — significantly. Just Eat charges 14% commission (effective 16.8% with VAT on commission). Deliveroo charges 30% commission (effective 36%). On a £22.50 order, Just Eat nets you £18.72 versus Deliveroo’s £14.40 — a difference of £4.32 per order. Over 100 orders per week that is £22,464 per year.
What is Just Eat Branded Plus and is it worth it?
Just Eat Branded Plus is a subscription model where restaurants pay a monthly fee in exchange for a reduced per-order commission. It typically becomes cost-effective above approximately 150 orders per week when the commission saving exceeds the fixed monthly fee. For most independent restaurants under 150 orders per week, the standard 14% commission model is cheaper than Branded Plus.
Does Just Eat charge VAT on commission?
Yes. Just Eat charges VAT at 20% on its commission. On a 14% commission order, the total effective rate is approximately 16.8%. On a £22.50 order: commission = £3.15, VAT on commission = £0.63, total deduction = £3.78.
How do I track Just Eat, Deliveroo and Uber Eats profit together?
The Restaurant Console Delivery Tracker module logs weekly gross revenue and net revenue (after commission) for each of your delivery platforms separately — Just Eat, Deliveroo, Uber Eats, and own website. This shows you the true profitability per channel week by week and helps you decide where to focus your delivery business.
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By Shaun McManus | Last Updated: May 2026
Shaun McManus is the licensee of Teal Farm Pub, Washington, Tyne and Wear. He has 15+ years in hospitality management and built the Restaurant Console for his own operation.
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