# Edwards Bar & Grill South Queensferry – Star Pubs Opportunity Assessment
*Independent operator perspective from Shaun McManus, working landlord, Teal Farm Pub, Washington NE38*
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This independent assessment was prepared by SmartPubTools using the following publicly available sources:
- Pub listing data: the pub company published listings — availability, agreement type and rent figures sourced directly from the pub company's own website
- Google rating & reviews: Google Places API — ratings and review counts retrieved programmatically from Google Maps data
- Local population & demographics: ONS Census 2021 — population figures, age profiles and household data
- Local employment data: NOMIS Official Labour Market Statistics — employment rates and major local employer data
- Pubs Code information: Pubs Code Adjudicator (UK Government) — tied tenant rights and MRO entitlements
- Operator perspective: SmartPubTools is operated by a working pub landlord under a Marston's Community Retail Partnership at Teal Farm Pub, Washington NE38 — assessments reflect genuine first-hand operator experience
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## Quick Verdict
| Factor | Assessment |
|—|—|
| Location quality | Strong tourist and commuter corridor |
| Agreement type | Foundation Tenancy |
| Capital requirement | Lower entry point than full lease |
| Drinks portfolio | Solid Heineken estate brands |
| Trading history visible | No – zero Google reviews |
| Risk level | Medium-High (unproven site data) |
| Suits | Experienced operator, first tenancy step |
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## The Local Picture
South Queensferry sits directly beneath the Forth Rail Bridge and the Forth Road Bridge – two of Scotland’s most photographed landmarks. On a decent summer weekend, this town pulls serious footfall from Edinburgh day-trippers, international tourists and cyclists on the Fife Coastal Path. The High Street is genuinely busy in season.
The flip side is real. South Queensferry is not a year-round firehose. Winter trading can drop significantly. The town’s population sits around 10,000, so you are not running a dense urban local. You are running a destination-adjacent venue that needs to work hard for covers when the tourists go home in October.
EH30 9RE puts you on the High Street, which is positive. Footfall passes the door rather than needing to find you. Parking in the town is constrained, which cuts both ways – it keeps cars out but it also means walk-in trade from the surrounding residential area is your bread and butter through quieter periods.
Competition context: South Queensferry has a small but competitive food and drink offering. The Hawes Inn has a Wetherspoon at one end of the hospitality spectrum. You need to know exactly where Edwards Bar & Grill sits in that landscape before you commit.
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## What The Pub Is
The Bar & Grill name tells you the trading model. This is a food-led operation with a bar, not a wet-led local with food as an afterthought. That distinction matters enormously when you are building your P&L. Kitchen staffing, food GP management, supplier relationships, and covers targets are now central to your business plan, not supplementary to it.
Zero Google reviews is unusual and worth interrogating hard. Either the pub has been closed or trading in a very limited capacity, or it has simply never built an online presence. Neither is necessarily a dealbreaker, but you need to understand which before signing. A closed pub with no trading history means you are building from scratch. Star Pubs should be able to provide what trading data exists. Ask for it. All of it.
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## The Star Pubs Deal – Foundation Tenancy
The Foundation Tenancy is Star Pubs’ entry-level agreement, typically running three years. It is designed for operators moving into their first tied pub or stepping back into the trade after a break. The rent tends to be lower than a full lease, and the tied product obligation still applies across the Heineken portfolio.
What that means in practice: you will be purchasing your draught beers, ciders and certain packaged products through the Star Pubs supply chain at nominated prices. Heineken’s portfolio – Heineken, Amstel, Birra Moretti, Strongbow, Bulmers – is genuinely strong for a bar and grill format. Moretti in particular has strong consumer recognition in food-led settings.
The tied model means your wet margin is lower than a free-of-tie operator on those products. That is the structural trade-off. The rent should reflect it. If it does not, the Pubs Code exists precisely to protect you.
The Foundation Tenancy typically includes some level of business development support. In practice, the quality of that support depends heavily on your BDM. Ask to speak with operators already working with your assigned BDM before you sign. That conversation is worth more than any brochure.
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## Financial Reality
| Line | Considerations |
|—|—|
| Wet GP | Typically 50-58% on tied products after wholesale price |
| Food GP | Target 65-70% on bar grill model |
| Labour | 28-32% of revenue is the range to model |
| Rent | Confirm against RICS-assessed FMT |
| Rates | Check Scottish revaluation position for EH30 |
| Seasonal swing | Model worst-case January-February covers |
| Breakeven covers | Calculate before you sign, not after |
The Bar & Grill format requires you to staff a kitchen. That means a chef. In the current Scottish labour market, that cost is real and non-negotiable. Do not model this as a simple wet-led tenancy.
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## Pubs Code Rights
The Pubs Code applies in England and Wales. **South Queensferry is in Scotland. The Pubs Code does not apply here.**
Scottish tied pub tenants operate under different protections. The Tied Pubs (Scotland) Act 2021 introduced a separate Scottish framework, including a Market Rent Only option pathway, but the legislation and its secondary regulations have had a phased implementation. At the time of writing, verify the current status of Scottish MRO rights with an independent solicitor experienced in Scottish licensed trade law. Do not rely on Star Pubs’ own guidance on this point.
This is a meaningful distinction. Get independent Scottish legal advice before signing any tied agreement in Scotland.
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## Who This Suits
– An operator with solid food and bar experience, not just bar-only background
– Someone who understands seasonal trade and has the cash reserves to bridge thin winter months
– A first-time tenant stepping out of management or assistant management at a similar food-led site
– An operator who has done the Edinburgh or Lothians market before and knows the customer expectation level
This is not the right opportunity for someone whose only experience is wet-led community locals. The food operation changes everything about your day-to-day management demands.
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## What You Need Day One
– Working capital: minimum three months operating costs in reserve
– A chef, or be one yourself
– Clear seasonal revenue model with low-season breakeven mapped
– ICRTouch EPOS configured for table service and kitchen printing
– Real-time visibility on labour percentage, cash position and VAT liability
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