Why Storytelling Works Better Than Discounts in Pub Marketing
For decades, pubs and restaurants leaned on the same promotional trick: slash the price and hope people show up....
Author: urbanink
Headlines That Sell Beer: What Ogilvy Can Teach Pub Landlords
David Ogilvy, the advertising legend often called the “Father of Advertising,” once wrote: “On average, five times as...
The Psychology of Pub Customers: What Really Gets People Through the Door
Every pint poured starts with a decision: someone choosing your pub over another option. But what drives that decision?...
Battle of the Bars: What Makes a Pub Outperform Its Local Competitors in 2025?
The pub trade has always been competitive. Whether you’re in a city centre with dozens of bars or a quiet village with...
Why Most Pub Loyalty Schemes Fail (and How to Build One That Actually Works)
Pubs have always relied on regulars — the friendly faces who return week after week, rain or shine. But in 2025, customer...
Facebook Marketing for Pubs: The Complete 2025 Strategy
If you run a pub in 2025, Facebook is still your most powerful marketing tool. Despite the rise of TikTok and Instagram,...
The Hidden Costs of Running a Pub (and How to Cut Them Without Losing Customers)
Running a pub is more than pulling pints and keeping the tills ringing. In 2025, with costs rising across the board, even...
Social Proof Is the New Word of Mouth for Pubs
Word of mouth has always been the lifeblood of pubs. A mate saying “let’s meet there” is more powerful than any ad....
Micro-Influencers & Ambassadors: Gary Vee’s Secret for Hospitality
When most people hear “influencer marketing,” they imagine celebrities charging thousands for a single Instagram post....
The $1.80 Strategy for Pubs: Winning Local Feeds Daily
Most pubs think social media is about broadcasting: post a photo, shout about an event, hope people show up. The problem?...