Disclosure: This article was written by Shaun McManus, founder of RankFlow. All performance claims (899 to 112,000 monthly impressions in 90 days) are from SmartPubTools.com and are verifiable via Google Search Console. This article contains affiliate links — if you purchase through them I earn a commission at no extra cost to you.
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I’ve been testing AI writing tools for years, and the question about Wix’s AI writing capabilities comes up constantly. As a pub landlord and digital marketing specialist with 15+ years experience, I’ll give you the straight answer: Wix’s AI writing tool exists, but it’s severely limited compared to what you can achieve with dedicated AI writing platforms. After extensive testing, I recommend skipping Wix’s built-in AI and using a proper AI writing tool like RankFlow instead.
The reality is that Wix’s AI writing feature works for basic content creation, but it lacks the advanced SEO capabilities, schema markup, and automated publishing features that serious content creators need. I discovered this firsthand when building SmartPubTools, which grew from 899 monthly clicks to 112,000 monthly impressions in 90 days using proper AI writing tools, not Wix’s limited offering.
In this review, I’ll break down exactly what Wix’s AI writing tool can and can’t do, and show you why switching to a WordPress-based solution with RankFlow delivers far better results for anyone serious about content marketing.
What Is Wix’s AI Writing Tool?
Wix offers an AI writing assistant built into their website editor called “Wix ADI Text Creator.” It’s designed to help users generate basic website copy, blog posts, and product descriptions directly within the Wix platform. The tool uses AI to create content based on prompts you provide, similar to other AI writing assistants.
However, Wix’s AI writing tool is quite basic compared to dedicated solutions. It generates short-form content primarily, lacks advanced SEO features, and doesn’t include schema markup or automated publishing capabilities. While it might help you get started with content, it won’t scale for serious content marketing campaigns.
For comparison, Try RankFlow free offers comprehensive AI article writing with automatic WordPress publishing, full schema markup, anti-cannibalization features, and Google Search Console integration – none of which Wix provides.
Wix AI Writing Tool: Pros and Cons
Pros of Wix’s AI Writing Tool
Integrated Experience: The tool works directly within Wix’s editor, so there’s no need to switch between platforms or copy content back and forth.
Beginner-Friendly: If you’re already using Wix and need basic content, the AI writing feature is straightforward to use without a learning curve.
No Additional Cost: The AI writing feature comes included with Wix plans, so there’s no separate subscription fee.
Cons of Wix’s AI Writing Tool
Limited Content Length: Wix’s AI writing tool primarily creates short-form content. It’s not designed for comprehensive, long-form articles that rank well in search results.
No Advanced SEO Features: Unlike dedicated AI writing tools, Wix doesn’t provide schema markup, meta descriptions optimization, or advanced on-page SEO elements automatically.
No Bulk Publishing: You can’t generate and publish multiple articles at scale, which severely limits content marketing campaigns.
Generic Output: The content tends to be quite generic without the ability to fine-tune for specific niches or audiences.
Platform Lock-in: You’re restricted to using the content only on Wix sites, limiting your flexibility.
No Analytics Integration: There’s no direct connection to Google Search Console or other analytics tools to track performance and optimize content.
The workaround I recommend is switching to WordPress with RankFlow marketing tools, which eliminates all these limitations and provides enterprise-level features at £29/month.
Wix AI vs RankFlow: Feature Comparison
| Feature | Wix AI Writing | RankFlow |
|---|---|---|
| Article Length | Short-form only | Long-form SEO articles |
| Auto-Publishing | Manual only | Direct to WordPress |
| Schema Markup | None | Article, FAQ, Speakable, BreadcrumbList |
| Anti-Cannibalization | None | Built-in content checking |
| GSC Integration | None | Direct integration |
| Quality Control | Basic | Hard quality gate |
| Pricing | Included with Wix | £29/month |
Who Is RankFlow Best For?
Small Business Owners: If you’re running a business and need consistent, SEO-optimized content without hiring expensive agencies, RankFlow delivers professional results at a fraction of the cost.
Bloggers and Affiliate Marketers: Those who need to publish multiple articles per week to build organic traffic will find RankFlow’s automation invaluable.
SaaS Founders: Building content marketing campaigns to drive signups becomes much more efficient with automated, high-quality article generation.
Entrepreneurs and Consultants: Establish thought leadership in your niche by consistently publishing expert-level content without spending hours writing.
Anyone Frustrated with Wix’s Limitations: If you’ve hit the ceiling with Wix’s basic AI writing tool and need something more powerful, RankFlow is the logical next step.
Ready to upgrade your content strategy? Start your RankFlow trial and see the difference proper AI writing tools make.
How to Get Started with RankFlow
- Create Your Account: Go to RankFlow free trial and create your free account. No credit card required for the trial.
- Connect Your WordPress Site: Link your WordPress website to RankFlow using the simple integration process that takes under 10 minutes.
- Choose Your Keywords: Input the keywords you want to target. Focus on long-tail keywords under 500 searches per month for best results.
- Generate Your First Articles: Use your 3 free trial articles to test the system and see the quality for yourself.
- Review and Publish: Articles auto-publish to your WordPress site with full schema markup and SEO optimization, or you can review them first if preferred.
Frequently Asked Questions About AI Writing Tools for Wix
Does Wix have a built-in AI writing tool?
Yes, Wix offers an AI writing assistant, but it’s quite limited compared to dedicated tools. It only creates short-form content without advanced SEO features or bulk publishing capabilities.
Can I use external AI writing tools with Wix?
You can generate content with external AI tools and manually copy it to Wix, but you’ll miss out on automated publishing and schema markup. Get RankFlow for £29/month instead for full automation with WordPress.
Why is WordPress better than Wix for AI content?
WordPress offers more flexibility for SEO optimization, schema markup, and automated publishing. Tools like RankFlow can publish directly to WordPress with full SEO features that Wix simply doesn’t support.
How much does RankFlow cost compared to Wix?
RankFlow costs £29/month for unlimited AI articles with advanced SEO features. While Wix’s AI writing is included with their plans, the limitations make Get RankFlow for £29/month better value for serious content creators.
Will switching from Wix to WordPress affect my SEO?
With proper migration and 301 redirects, switching platforms won’t harm your SEO. In fact, WordPress’s superior SEO capabilities often lead to improved rankings, especially when combined with quality AI content tools.
Can I migrate my Wix content to WordPress?
Yes, though it requires manual export and import. Once migrated, you can use RankFlow to dramatically expand your content with automated, SEO-optimized articles that would be impossible to create at scale on Wix.
Final Verdict: Is Wix’s AI Writing Tool Worth It?
Wix’s AI writing tool works for basic content creation, but it falls short for anyone serious about content marketing and SEO. The limitations in content length, lack of advanced SEO features, and inability to scale make it unsuitable for building meaningful organic traffic.
After testing numerous platforms and growing SmartPubTools from 899 monthly clicks to 112,000 monthly impressions in 90 days, I can confidently say that WordPress with RankFlow delivers superior results. The automated publishing, schema markup, and anti-cannibalization features alone justify the £29/month investment.
If you’re currently using Wix and frustrated with the AI writing limitations, it’s time to upgrade your content strategy. See RankFlow in action with a free trial and experience what proper AI content automation can do for your business.
Before choosing any AI writing tool, read how this site grew from 899 monthly clicks to 112,000 impressions in 90 days using RankFlow — with real GSC data and no ad spend. — SmartPubTools Case Study