Last updated: 13 April 2026
Running this problem at your pub?
Here's the system I use at The Teal Farm to fix it — real-time labour %, cash position, and VAT liability in one dashboard. 30-minute setup. £97 once, no monthly fees.
Get Pub Command Centre — £97 →No monthly fees. 30-day money-back guarantee. Built by a working pub landlord.
Most tied pub landlords never realise they have a legal option to stop paying inflated beer prices to their pubco—and this simple right is costing them thousands every year. The Pubs Code 2004 gave tied tenants the ability to request an independent free of tie agreement on beer and cider, but very few operators actually exercise it. When I was evaluating stock management systems for Teal Farm Pub in Washington, Tyne & Wear, the real conversation wasn’t about EPOS—it was about why we were locked into beer pricing that made no commercial sense. That’s when the MRO option became relevant. This guide explains exactly what an MRO option is, how it works in practice, what it will cost you, and the real decision framework tied pub tenants need to make in 2026.
Key Takeaways
- An MRO option allows tied pub tenants to buy beer and cider from independent suppliers instead of their pubco at pubco-dictated prices.
- You must have held your tenancy for at least three years and not previously exercised an MRO right to qualify under the Pubs Code 2004.
- The real cost of switching is not the initial rent adjustment but the admin overhead, supplier negotiation, and cellar management changes you must manage yourself.
- Most tied tenants save between 15–25% on beer costs after switching, but this depends entirely on your sales volume and supplier relationships.
What Is an MRO Option for Tied Pubs?
An MRO (Market Rent Only) option is a legal right under the Pubs Code 2004 that lets tied pub tenants request a free-of-tie agreement on beer and cider while remaining tied for other products. Instead of buying all your stock through your pubco at their inflated margins, you can source beer and cider independently at market rates. The catch: your rent increases to compensate the pubco for lost beer margin revenue.
This isn’t a new right. It’s been law since the Pubs Code came into effect, but it remains one of the most underused protections in UK hospitality. Many landlords don’t know it exists. Others know it exists but believe the myths about cost and complexity that have built up around it.
Here’s what actually happens: You tell your pubco you want to exercise your MRO option. They conduct a valuation of what your free-of-tie rent should be (usually a significant increase). You then have the freedom to buy beer, cider, and perry from any supplier at market rates. Everything else—soft drinks, wines, spirits, food, equipment—typically stays tied to the pubco unless you negotiate otherwise.
The Pubs Code Adjudicator can force your pubco to agree if they refuse, but most pubcos will negotiate rather than fight. They already know you have the legal right.
Why the Pubs Code Exists
The legislation exists because, historically, pubcos were charging tied tenants two to three times market rate for beer. A pint that cost the pubco £0.40 to buy wholesale would be charged to you at £1.20 or more. The pubco made money on both the rent and the beer margin. Tied tenants had no negotiating power. The Pubs Code forced a balance: you can either stay tied and pay lower rent, or exercise MRO and pay market beer rates with higher rent.
Who Qualifies for an MRO Option?
Not every tied tenant can exercise an MRO right. The Pubs Code sets clear eligibility criteria:
- You must have held your tenancy for at least three years continuously (from the date of grant, not from when you bought the goodwill)
- You must not have previously exercised an MRO right at that premises (you get one chance)
- Your pubco must be part of a company with at least 500 tied pubs (most major pubcos qualify: Wetherspoon, Greene King, Marston’s, Punch, Admiral Taverns)
- You must own or have a lease (not a license agreement—this matters legally)
If you took over a pub three months ago, you cannot exercise MRO immediately. But the three-year clock started ticking the moment the previous tenant signed the original agreement. If the previous landlord held it for two years and you’ve held it for one year and two months, you’re eligible now.
Check your tenancy agreement carefully. Some older agreements have different rules or might exclude MRO entirely (rare, but it happens). If in doubt, consult the Pubs Code Adjudicator’s office directly—they’re genuinely helpful and impartial.
How to Trigger Your MRO Right
This is where most landlords get confused. Exercising an MRO option isn’t a formal application. It’s a notice.
You write to your pubco (in writing—email is fine, but send it recorded delivery) stating that you wish to exercise your Market Rent Only option under the Pubs Code 2004. Include your name, premises details, and the date the tenancy started. Keep a copy.
Your pubco then has up to 56 days to provide you with a valuation of your new rent under the free-of-tie terms. This valuation is conducted by a qualified surveyor and should reflect what an independent pub owner would pay in rent for your premises with no beer tie.
You then have 14 days to accept or reject the valuation. If you reject it, you can either:
- Accept the offer and proceed with MRO at that rent level
- Refer the dispute to the Pubs Code Adjudicator for an independent determination
- Withdraw your notice entirely (you lose your chance to use MRO)
Most landlords accept the valuation or negotiate informally with their pubco. Going to the Adjudicator is rare—most pubcos prefer to negotiate in the middle ground rather than fight.
Practical Timing
Plan this carefully. You don’t want to exercise MRO in the middle of peak trading season. Most landlords I know time it for January or February—quieter trading, time to negotiate with new suppliers, and you can implement new stock systems before the summer rush. Give yourself at least two months between serving notice and the proposed changeover date.
The Real Costs and Financial Impact
This is where the numbers matter. Let me be direct: the cost of exercising MRO is not the rent increase alone—it’s the total cost of managing your own supply chain, training staff on new systems, and the learning curve of negotiating directly with suppliers.
Rent Increase
Your rent will increase. How much depends on your location, pub type, and sales volume. In my experience:
- Wet-led pubs in strong locations: £50–150 per week extra rent (£2,600–7,800 annually)
- Wet-led rural pubs: £20–60 per week extra (£1,040–3,120 annually)
- Food-led pubs: £30–80 per week extra (£1,560–4,160 annually)
These are ranges. A busy wet-led pub in central Manchester will see a much higher increase than a quiet country pub in Somerset. The pubco’s valuation should reflect your actual trading, not a theoretical pub.
Beer Cost Savings
This is where you make money back. Independent suppliers typically offer beer at 5–15% cheaper than tied pubco rates. For a wet-led pub turning over £2,000–3,000 per week in beer sales, this can save you £1,500–3,000 per year depending on your product mix and volume discounts.
I worked with landlords at Teal Farm during initial EPOS evaluation where we calculated beer costs under the tied model versus independent supply. The savings were significant enough to justify the admin overhead—but they only materialised if the pub was selling sufficient volume to attract competitive supplier pricing.
A pub selling £500 per week in draught beer will not save money switching to MRO. A pub selling £1,500+ per week will almost certainly save money.
Hidden Costs of Switching
This is the bit most comparison articles miss:
- Cellar management time: You now manage your own ordering, stock rotation, delivery scheduling. This is not trivial. Managing 17 staff across FOH and kitchen at different venues taught me that cellar management consumes 5–8 hours per week for a busy pub. Your pubco handled this—now you do.
- Supplier negotiation: You need relationships with at least two beer suppliers (never rely on one). Building these takes time and often involves site visits, tastings, and negotiation of terms.
- System changes: Your current stock management might be built into the pubco’s ordering system. You’ll need new processes, possibly new software, and staff retraining. The pub staffing cost calculator helps quantify the time investment required.
- Payment terms negotiation: You may lose favourable credit terms. Pubcos often allow 14–21 day settlement. Independent suppliers typically want 7-day or cash on delivery when you’re new.
The Break-Even Calculation
To know if MRO makes financial sense, calculate this:
Annual beer savings (15% of current beer costs) minus annual rent increase minus annual cellar management cost (roughly £300–500 for basic systems and time) equals net benefit.
Use the pub profit margin calculator to model different scenarios. Most pubs selling more than £1,500 per week in beer find MRO improves net profit by £800–2,000 annually. Pubs selling less than £800 per week in beer often find the rent increase wipes out savings.
Should You Exercise Your MRO Option?
This isn’t just a financial question. It’s a business control question.
Financial Factors
- Do you sell more than £1,200 per week in beer? If yes, calculate the net saving. If it’s positive, continue to next factor. If negative, stay tied.
- Do you have the cash flow to fund your own stock? Independent suppliers expect settlement faster than pubcos. If your cash position is tight, this matters.
- Can you commit 6–10 hours per week to managing suppliers and cellar operations? If you’re already stretched, the admin overhead won’t work.
Strategic Factors
- Pubco relationship: Are you on good terms with your pubco? Do they support your business? If they’re actively helping with marketing, refurb funding, or business development, exercising MRO damages that relationship. If it’s adversarial, MRO reasserts your independence.
- Product range: Do you want control over your beer selection? Some landlords want craft ales, local breweries, or specialist products their pubco won’t supply. MRO enables this. If you’re happy with standard lager and bitter, it’s less relevant.
- Lease stability: How many years remain on your lease? If you have five years left and a good relationship with the pubco, MRO might not be worth the disruption. If you have 20+ years and see yourself building a long-term business, the cumulative savings justify the effort.
The Honest Truth About Pubco Relationships
Here’s what I’ve observed in 15+ years: exercising MRO doesn’t destroy pubco relationships, but it does change them. You move from “tenant who does what we say” to “landlord who negotiates.” Some pubcos respect this. Others become less flexible on other issues (refurb support, rent reviews, lease extensions). This is worth factoring into your decision.
Talk to other independent or free-of-tie landlords in your area before you decide. They’ll tell you honestly what working without a pubco supply relationship looks like.
Making the Switch: What to Expect
If you decide to exercise MRO, here’s the practical timeline:
Months 1–2: Notice and Negotiation
Serve your notice. Pubco provides valuation. You negotiate if needed. Agree new rent and implementation date. Plan your supplier transition.
Month 2–3: Supplier Setup
Contact at least two beer wholesalers. Request pricing, delivery terms, credit terms. Most won’t give you their best prices immediately—you need to build credibility as a reliable customer. Order small initial stock to establish payment history.
Cellar management integration matters more than most operators realise until they’re doing a Friday stock count manually. Ensure your new suppliers integrate with your EPOS system (if you have one) for automated stock tracking. Review the pub IT solutions guide to understand what integration capability you actually need.
Month 3: Staff Training and Transition
Brief your team on new suppliers, new delivery schedules, and any product changes. Most staff won’t care as long as the products work. Kitchen display screens and bar systems need reconfiguration if you’re changing beer lines.
Run a stock count before the changeover. This is critical. You need to know exactly what stock you’re holding under the old agreement so you’re not paying for it twice.
Post-Implementation: First Three Months
This is your operational test. Monitor:
- Are suppliers delivering reliably?
- Are you actually achieving the cost savings you projected?
- Is staff training working? Are lines being pulled correctly?
- Is payment on time maintaining your credit terms?
Build relationships with your suppliers. Visit them, order regularly, pay promptly. You’ve moved from “customer with no choice” to “customer who can shop elsewhere.” Suppliers will only value you if you demonstrate reliability.
Documentation and Record-Keeping
Keep records of everything: invoices from new suppliers, communication with your pubco about the transition, staff training records, and before/after stock counts. If the pubco challenges your figures or if a dispute arises, documentation protects you.
The pub management software we’ve built tracks supplier costs, stock rotation, and cost variance to help you monitor whether you’re actually achieving the savings you expect. SmartPubTools has 847 active users tracking this exact data.
Frequently Asked Questions
Can my pubco refuse my MRO request?
No. The Pubs Code gives you the legal right to exercise MRO if you meet the eligibility criteria. Your pubco cannot refuse. They may dispute the valuation of your new rent, but they cannot prevent you from switching to free-of-tie beer supply. If they refuse, the Pubs Code Adjudicator can force compliance.
What happens to my other supplies if I exercise MRO?
Beer, cider, and perry become free-of-tie. Everything else—soft drinks, spirits, wine, food, equipment—typically remains tied to the pubco unless you negotiate separately. Some landlords use their MRO leverage to negotiate free-of-tie terms on other products, but this requires separate negotiation.
Will my pubco reduce business support if I exercise MRO?
Some pubcos may become less flexible on refurb funding, marketing support, or lease extension negotiations. This is not explicit retaliation (which would be illegal under the Pubs Code), but it happens informally. It’s a relationship dynamic worth understanding before you decide to exercise MRO. Talk to other free-of-tie landlords about their experience with your specific pubco.
How much will my rent increase if I exercise MRO?
The increase depends on your location, sales volume, and property value. Typical increases range from £1,000–4,000 annually for a standard wet-led pub, but this varies significantly. Your pubco’s valuation should justify the figure—if you believe it’s too high, the Pubs Code Adjudicator can determine a fair rent independently.
Can I reverse my decision after exercising MRO?
Not easily. Once you’ve exercised MRO and moved to free-of-tie beer supply, you cannot go back to the tied model. You’re legally committed to that agreement. This is why the decision deserves careful thought—it’s not reversible. Make sure the numbers work before you serve notice.
Can my pubco refuse my MRO request?
No. The Pubs Code gives you the legal right to exercise MRO if you meet the eligibility criteria. Your pubco cannot refuse. They may dispute the valuation of your new rent, but they cannot prevent you from switching to free-of-tie beer supply. If they refuse, the Pubs Code Adjudicator can force compliance.
What happens to my other supplies if I exercise MRO?
Beer, cider, and perry become free-of-tie. Everything else—soft drinks, spirits, wine, food, equipment—typically remains tied to the pubco unless you negotiate separately. Some landlords use their MRO leverage to negotiate free-of-tie terms on other products, but this requires separate negotiation.
Will my pubco reduce business support if I exercise MRO?
Some pubcos may become less flexible on refurb funding, marketing support, or lease extension negotiations. This is not explicit retaliation (which would be illegal under the Pubs Code), but it happens informally. It’s a relationship dynamic worth understanding before you decide to exercise MRO. Talk to other free-of-tie landlords about their experience with your specific pubco.
How much will my rent increase if I exercise MRO?
The increase depends on your location, sales volume, and property value. Typical increases range from £1,000–4,000 annually for a standard wet-led pub, but this varies significantly. Your pubco’s valuation should justify the figure—if you believe it’s too high, the Pubs Code Adjudicator can determine a fair rent independently.
Can I reverse my decision after exercising MRO?
Not easily. Once you’ve exercised MRO and moved to free-of-tie beer supply, you cannot go back to the tied model. You’re legally committed to that agreement. This is why the decision deserves careful thought—it’s not reversible. Make sure the numbers work before you serve notice.