Part 1: Why Pubs Need Funnels, Not Just Promotions Russell Brunson is the man who made sales funnels mainstream. His company ClickFunnels exploded past $100M by teaching businesses a simple truth: most people don’t buy straight away — you need a journey that guides them from stranger to customer to loyal fan. That journey is … Read more
The Death of Discounts, The Rise of Stories For decades, pubs and restaurants leaned on the same promotional trick: slash the price and hope people show up. Two-for-one cocktails, £2.50 pints, half-price curries — all designed to grab attention fast. The problem? Discounts are short-term fixes. They attract bargain-hunters, but they rarely build loyalty. Customers … Read more
Why Headlines Still Matter in 2025 David Ogilvy, the advertising legend often called the “Father of Advertising,” once wrote: “On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” He was talking about print ads, … Read more
The pub trade has always been competitive. Whether you’re in a city centre with dozens of bars or a quiet village with just two, every landlord faces the same challenge: how to stand out from the competition. In 2025, with closures still hitting the industry, outperforming your competitors isn’t about who pours the best pint … Read more
Pubs have always relied on regulars — the friendly faces who return week after week, rain or shine. But in 2025, customer loyalty isn’t what it used to be. Rising living costs, endless choice, and subscription fatigue mean that pubs need more than just “buy nine pints, get one free” to keep people coming back. … Read more
If you run a pub in 2025, Facebook is still your most powerful marketing tool. Despite the rise of TikTok and Instagram, Facebook remains the UK’s most-used platform for community events and local business updates. With over 44 million UK users logging in monthly (Statista), it’s where your regulars hang out. But there’s a catch: … Read more
Introduction – Why Reviews and Stories Beat Flyers Word of mouth has always been the lifeblood of pubs. A mate saying “let’s meet there” is more powerful than any ad. In 2025, that word of mouth has gone digital. It’s now called social proof — reviews, tagged Instagram stories, TikTok clips, and Facebook check-ins. Gary … Read more
Introduction – Why Big Influencers Don’t Matter for Pubs When most people hear “influencer marketing,” they imagine celebrities charging thousands for a single Instagram post. That doesn’t work for pubs. You don’t need a TikTok star with 1 million followers in London. You need a local voice with 1,000 engaged followers in your town. This … Read more
Introduction – Why Posting Alone Isn’t Enough Most pubs think social media is about broadcasting: post a photo, shout about an event, hope people show up. The problem? Everyone’s doing the same thing. Your posts get buried. Gary Vee’s $1.80 Strategy flips this. Instead of just posting, you join the conversation. You become part of … Read more
Introduction – Why Authenticity Wins in 2025 Most pubs think marketing means glossy posters, staged food shots, and paid ads. But in 2025, customers don’t trust polish. They trust authenticity. That’s why Gary Vee’s mantra “document, don’t create” is a game-changer for hospitality. Instead of wasting hours designing the “perfect advert,” pubs can win by … Read more