Introduction – Stop Waiting for “Perfect”
Gary Vee says it best: “Perfect is the enemy of done.”
Most pub landlords wait for the “perfect idea” before posting. But in 2025, creativity is overrated. The pubs winning online aren’t the ones with genius campaigns. They’re the ones who show up daily.
This article explains why consistency beats creativity and how to apply Gary’s mindset in your pub.
Industry Context – The Algorithm Loves Consistency
- Brands that post daily see 2.5× higher engagement (Hootsuite, 2024).
- Consistent posting grows reach by up to 78% faster than sporadic campaigns (HubSpot, 2024).
- In hospitality, active pages are trusted 62% more than “quiet” ones (Morning Advertiser, 2024).
The data proves Gary’s point: showing up is half the battle.
Step 1: Build Habits, Not Campaigns
Campaigns feel big, rare, and overwhelming. Habits feel small and repeatable.
- Post a staff selfie every Monday.
- Share a meme every Wednesday.
- Go live every Friday at 9pm.
Habits compound. Creativity fades.
Step 2: Document > Create
Gary’s golden rule: “Document, don’t create.”
- Staff prepping the bar.
- First pint pulled.
- DJ plugging in gear.
- Chef plating curry.
These aren’t “creative ideas.” They’re daily habits. And they’re what customers connect to.
Step 3: Think Weeks, Not Days
Consistency isn’t random. Map your posts. Example weekly cycle:
- Mon: Meme about Mondays + pint.
- Tue: Quiz teaser or funny fact.
- Wed: Free pool + food offer shot.
- Thu: Event hype.
- Fri: Flood stories.
- Sat: Match-day TikToks.
- Sun: Family-friendly recap.
That’s 7 posts without thinking.
Step 4: Small Content Beats No Content
Most landlords skip posting because they think it has to be clever. Wrong.
- 10 seconds of the crowd cheering beats silence.
- A blurry pint photo beats nothing.
- A bad meme still gets laughs.
Silence kills momentum.
Step 5: Use Consistency to Build Trust
Customers think:
- “If their feed is active, their pub is active.”
- “If they post daily, they’re worth visiting.”
- “If they reply fast, they care.”
Consistency = trust. Trust = pints.
Case Study – The Pub That Posted Daily
One pub started with a rule: 1 post per day, no excuses.
- First month: engagement doubled.
- Month 3: 20% more bookings.
- Month 6: became the busiest pub in town.
Not because posts were clever. But because they were there every day.
Mistakes to Avoid
- Posting in bursts then going silent.
- Overthinking captions.
- Waiting for inspiration.
Gary says: “Quantity creates quality.”
Need help building the habit?
👉 Try The Gary Vee Pub Marketing GPT — a free AI coach built to keep you consistent.
Consistency is the backbone of Gary Vee’s framework. For the full playbook →
👉 Gary Vee Social Media Marketing for Pubs: The Ultimate 2025 Guide
And if you want daily content prompts done for you →
👉 Check out SmartPubTools
Conclusion – Show Up Every Day
Gary’s message is simple: consistency beats creativity.
For pubs, this means stop chasing the perfect idea. Start posting the real, daily stuff. The landlord who shows up daily wins attention, trust, and customers.