💸 Commission Alert
Restaurant Delivery
Management UK
Deliveroo takes 30%. Uber Eats takes 30%. Just Eat takes 14%. Your own website takes 2%. At 100 orders a week, the difference between platform-only and own-website delivery is £32,760 a year. This hub covers how to track delivery margin, reduce platform dependency, and build direct ordering.
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Free Deliveroo Profit Calculator
Enter your orders/week and average order value. See exactly what platform commission costs you per year vs your own website.
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What Restaurant Delivery Management Actually Means
Delivery management isn’t just about which platforms you’re on — it’s about understanding the true margin on every delivery order and making decisions based on that number. Most operators know Deliveroo takes “about 30%” but very few have calculated what that means in annual revenue terms, or tracked it weekly against their own-website orders.
The fundamental question is: for every £1 of delivery revenue, how much do you actually keep? On Deliveroo at 30%, that’s 70p. On your own website at 2%, that’s 98p. At 100 orders a week and a £22.50 average, the 28p difference per order compounds to £32,760 a year.
Annual platform commission at 100 orders/week (£22.50 AOV)
£32,760
The difference between 30% platform commission and 2% own-website ordering. Every year. Without fail.
The Three Levers of Delivery Margin
Platform mix — reducing the share of orders coming through 30% commission platforms and growing direct ordering is the highest-impact lever. Even shifting 25% of orders to your own website recovers £8,190/year on the numbers above. Order value — higher average order values dilute the fixed cost of delivery (packaging, staff time) and improve margin regardless of platform. Delivery menu GP% — your delivery menu should have higher margins than your dine-in menu because you’re paying 30% commission before a single food cost is counted.
Delivery Management Deep Dives
01Deliveroo Commission UK — What Restaurants Actually Pay
Full breakdown of Deliveroo’s commission structure, fees, and the real cost per order.
Uber Eats Commission UK Restaurants Guide
How Uber Eats pricing works, what you keep, and how it compares to Deliveroo.
Just Eat Commission UK — Is It Worth It?
Just Eat’s 14% commission vs the 30% platforms — when the lower rate makes sense.
Restaurant Own Website Ordering UK Guide
How to build direct ordering, what software to use, and how to migrate customers off platforms.
Delivery Platform Comparison Calculator
Compare all four platforms side by side on your actual numbers.
Restaurant Delivery Menu UK — Pricing for Profit
Why your delivery menu needs higher prices and how to set them without losing orders.
How to Reduce Deliveroo Commission UK
Negotiating rates, moving volume to lower-commission platforms, building direct.
Restaurant Delivery Packaging Costs UK
The hidden cost of delivery — packaging, bags, and how it affects your real margin.
Restaurant Customer Retention Guide UK
Converting platform customers into direct, repeat customers who order from you, not Deliveroo.
Restaurant Console — Delivery Module
How the delivery margin tracker works inside the Console.
Restaurant Console — Delivery Module
All Four Platforms Tracked Side by Side
The Delivery module inside the Restaurant Console shows Deliveroo, Uber Eats, Just Eat, and your own website orders side by side each week — with actual margin calculated per platform after commission. You can see at a glance where to push customers and what the annual impact of shifting the mix looks like.
4-platform margin tracker
Weekly order comparison
Commission cost calculator
Direct order % tracker
Annual impact projector
Delivery menu GP%
Part of the 25-module Restaurant Console — £97 one-time, runs in Google Sheets you own permanently.
Common Delivery Questions
How much commission does Deliveroo charge UK restaurants?
Typically 25–35%, most commonly around 30% for independent restaurants. On a £22.50 order that leaves you with £15.75 before food cost, packaging, or labour. Deliveroo’s exact rate varies by contract, location, and volume — you can often negotiate a lower rate above certain weekly order volumes.
Is Deliveroo worth it for a UK restaurant?
Potentially, as a customer acquisition channel — but not as a long-term revenue strategy. The 30% commission is sustainable only if you price your delivery menu accordingly (most restaurants don’t) or treat Deliveroo orders as incremental revenue on top of a profitable dine-in operation. Relying on platforms for your core revenue is a fragile business model.
How do I get customers to order directly from my website?
Insert a card in every delivery bag with a direct-order incentive (10% off, free dessert, loyalty points). Use table cards in-venue pointing to your website. Make the price differential visible — “order direct and save the service fee.” The customers who order from Deliveroo don’t know you have a direct ordering option unless you tell them explicitly.
Should I price my delivery menu higher than my dine-in menu?
Yes, and this is legal and accepted practice. With a 30% platform commission, your delivery menu needs to be priced at least 20–25% higher than dine-in to achieve the same GP%. Most customers understand that delivery costs more. The ones who don’t will use your direct website instead — which is the outcome you want.
Track Delivery Margin Weekly
All four platforms side by side, delivery margin tracker, and 22 more modules. £97 one-time.
Get the Console — £97
See Delivery Module
Built at Teal Farm Pub — £916k revenue, 5-star EHO, #1 TripAdvisor Washington.
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