Introduction – TikTok = Underpriced Attention
Gary Vee has been saying for years: “TikTok is the most underpriced attention in the world.”
Most pubs still don’t take TikTok seriously, but the truth is simple: it’s the fastest way to get locals talking about your venue in 2025. This article breaks down Gary’s TikTok playbook and shows how pubs can go viral in their own towns.
Why TikTok Matters for Pubs
- 64% of Gen Z use TikTok to decide where to eat or drink (Statista, 2024).
- Local TikTok clips (geo-tagged) get 3× more engagement than generic ads.
- Even one viral TikTok can bring hundreds of new faces through the door.
This isn’t optional anymore.
Step 1: Use Trending Sounds
Gary’s advice: “Day trade attention.” TikTok sounds are today’s currency.
- Film a pint being poured with a trending audio.
- Staff lip-sync behind the bar.
- Crowd singing = perfect background for viral songs.
The sound carries the clip. The pub provides the vibe.
Step 2: Show Real Moments
TikTok isn’t about polish — it’s about authenticity.
- First pint of the day.
- Quizmaster’s funniest question.
- Karaoke fail (with consent).
- A customer’s dog in the beer garden.
The messier it feels, the better it performs.
Step 3: Jump on Challenges
When trends hit, join them.
- Flip-the-glass challenge with bar staff.
- Dance challenges on disco nights.
- “Expectation vs reality” memes with food specials.
Gary Vee says: “Don’t overthink. Just jump in.”
Step 4: Geo-Tag Everything
TikTok pushes content locally. Always tag your town. Example captions:
- “Best pub quiz in Sunderland 🍻”
- “Friday night vibes in Washington Tyne & Wear ✨”
- “Curry night in Newcastle — don’t miss it.”
Local tagging = local virality.
Step 5: Encourage Customer TikToks
Your best content comes from customers. Encourage them:
- “Tag us in your TikToks for a chance to win a free pint.”
- Repost their best clips.
- Make it part of the night.
When customers film, your pub spreads without you lifting a finger.
Case Study – TikTok That Filled a Friday
A pub posted a 7-second TikTok of a customer singing Oasis on karaoke.
- Views: 42,000 in 48 hours.
- Comments: “Where is this pub?”
- Result: packed house next weekend.
That’s free marketing — Gary Vee style.
Mistakes to Avoid
- Over-editing clips.
- Posting once a month.
- Ignoring comments.
TikTok rewards raw + regular.
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👉 Gary Vee Social Media Marketing for Pubs: The Ultimate 2025 Playbook
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Conclusion – TikTok = Today’s Pub Window
Gary Vee is right: TikTok is where the attention is.
If your pub isn’t on there, you’re invisible to the next generation of customers.
Film it, tag it, post it. One clip could be the difference between a quiet Friday and a packed one.