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🟣 Marketing Your Bar in 2025: How to Stand Out in a Sea of Sameness

It’s 2025. Walk down any UK high street and you’ll spot them: row after row of bars, all flogging the same cocktails,...

urbanink
September 19, 2025

Why Your Pub Needs a ÂŁ50 Roast (and Other Unique Pub Marketing Ideas That Go Viral)

Would you pay £50 for a Sunday roast? Probably not. But you’d definitely talk about it. And that’s the point. Back in...

urbanink
September 19, 2025

How to Promote Pub Events (and Make Them Go Viral with the 6 STEPPS)

Every pub landlord knows the feeling. You’ve prepped a cracking quiz, lined up a guest singer for Saturday night, or...

urbanink
September 19, 2025

Pub Relaunch Secrets: Boost Menus & Matchday Crowds

The news of a popular pub reopening after a significant refurbishment, complete with a refreshed menu and a boosted live...

urbanink
September 15, 2025

Why ChatGPT is No Good for Pub Marketing (And Why I Built SmartPubTools to Save the Great British Pub)

Every landlord has heard the hype.“AI will write your posts for you. AI will save you hours. AI will make you viral.”...

urbanink
September 9, 2025

Facebook & Instagram Ads for Pubs (2025 Playbook with Templates & Real ROI Data)

If your Facebook ad is just: “Quiz Night Tuesday 7pm” with a blurry pint photo… …you might as well be pouring your...

urbanink
September 9, 2025

The Pub Marketing Playbook 2025: 20 Campaigns That Actually Sell Beer, Seats & Bookings

Most pubs don’t lose trade to rivals. They lose it to silence online. In 2025, your pub is competing not just with the...

urbanink
September 8, 2025

Context Over Content: Why Pubs Must Post Differently on TikTok, Insta, and Facebook

Gary Vee says it often: “Content is important. But context is king.” For pubs, this means the same pint, quiz, or disco...

urbanink
September 3, 2025

Why Consistency Beats Creativity in Pub Marketing (Gary Vee’s Content Mindset)

Gary Vee says it best: “Perfect is the enemy of done.” Most pub landlords wait for the “perfect idea” before...

urbanink
September 3, 2025

The Pub Landlord as a Brand – Why People Buy From People

Gary Vee says: “The personal brand is the business.” For pubs, this couldn’t be truer. Customers don’t just buy...

urbanink
September 3, 2025

Speed Wins – Pub Marketing in Real Time (Gary Vee Style)

Gary Vee says it all the time: “The quicker you react, the better you do.” In 2025, speed is the hidden edge in pub...

urbanink
September 3, 2025

Evergreen & Throwbacks – Keeping Pub Feeds Alive Without Burnout

Gary Vee says: “Content has no expiration if it brings value.” For pubs, that means your feed should never go silent....

urbanink
September 3, 2025

From Local Pub to Local Media Company (Gary Vee Style

Gary Vee has been repeating it for a decade: “Every business is a media company.” In 2025, that includes pubs. You’re...

urbanink
September 3, 2025

Alex Hormozi’s $100M Offers for Pubs and Restaurants in 2025: Creating Deals Customers Can’t Refuse

Alex Hormozi made his name by helping struggling gyms grow into thriving businesses. His book $100M Offers has since become...

urbanink
September 3, 2025

From 5 Words to Full Pubs

How AI Trained on the World’s Best Marketers is Revolutionising Pub Marketing Say 5 words. Fill your pub. It’s a bold...

urbanink
August 31, 2025

Russell Brunson’s Funnel Secrets for Pubs and Restaurants in 2025: Turning First-Time Guests into Loyal Regulars

Russell Brunson is the man who made sales funnels mainstream. His company ClickFunnels exploded past $100M by teaching...

urbanink
August 28, 2025

Why Storytelling Works Better Than Discounts in Pub Marketing

For decades, pubs and restaurants leaned on the same promotional trick: slash the price and hope people show up....

urbanink
August 26, 2025

Headlines That Sell Beer: What Ogilvy Can Teach Pub Landlords

David Ogilvy, the advertising legend often called the “Father of Advertising,” once wrote: “On average, five times as...

urbanink
August 26, 2025

The Psychology of Pub Customers: What Really Gets People Through the Door

Every pint poured starts with a decision: someone choosing your pub over another option. But what drives that decision?...

urbanink
August 26, 2025

Battle of the Bars: What Makes a Pub Outperform Its Local Competitors in 2025?

The pub trade has always been competitive. Whether you’re in a city centre with dozens of bars or a quiet village with...

urbanink
August 24, 2025

Why Most Pub Loyalty Schemes Fail (and How to Build One That Actually Works)

Pubs have always relied on regulars — the friendly faces who return week after week, rain or shine. But in 2025, customer...

urbanink
August 24, 2025

Facebook Marketing for Pubs: The Complete 2025 Strategy

If you run a pub in 2025, Facebook is still your most powerful marketing tool. Despite the rise of TikTok and Instagram,...

urbanink
August 24, 2025

Social Proof Is the New Word of Mouth for Pubs

Word of mouth has always been the lifeblood of pubs. A mate saying “let’s meet there” is more powerful than any ad....

urbanink
August 23, 2025

Micro-Influencers & Ambassadors: Gary Vee’s Secret for Hospitality

When most people hear “influencer marketing,” they imagine celebrities charging thousands for a single Instagram post....

urbanink
August 23, 2025

The $1.80 Strategy for Pubs: Winning Local Feeds Daily

Most pubs think social media is about broadcasting: post a photo, shout about an event, hope people show up. The problem?...

urbanink
August 23, 2025

Document, Don’t Create: Why Authentic Content Beats Ads for Pubs

Most pubs think marketing means glossy posters, staged food shots, and paid ads. But in 2025, customers don’t trust...

urbanink
August 23, 2025

Jab, Jab, Jab, Right Hook: How Pubs Can Win with Gary Vee’s Social Media Strategy

Most pubs post the same kind of content: “Quiz tonight,” “2-for-1 Happy Hour,” “Book now for Sunday lunch.”...

urbanink
August 23, 2025

The Content Pyramid: Turning One Pub Event Into 20 Social Posts

Most pub landlords say the same thing about social media: “I don’t have time to post every day.” The truth is, you...

urbanink
August 23, 2025

Gary Vee’s Social Media Playbook for Pubs and Restaurants in 2025: From Attention to Profit

When most people think about marketing a pub or restaurant, they imagine glossy adverts, staged photos of food, or the...

urbanink
August 23, 2025

Pub Events That Actually Work in 2025: 15 Proven Ideas Landlords Swear By

Traditional quizzes are good, but themed quizzes pack out venues. From Harry Potter to 90s Music or even Love Island, they...

urbanink
August 23, 2025

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