📈 Revenue Growth from Pub Quizzes: A Data-Driven Guide for Venues

📈 Revenue Growth from Pub Quizzes: A Data-Driven Guide for Venues

Apr 14, 2025

Want to turn your pub quiz night from a nice idea into a serious revenue stream? You’re in the right place. This guide breaks down exactly how quiz nights can increase midweek footfall, grow bar spend, and drive long-term loyalty — all backed by case studies and strategies used by real venues.

We’ll also show you how to automate the hardest parts with SmartPubTools, your AI assistant for quiz creation, promotion, staffing, and more.


🍻 Why Quiz Nights Drive Growth (Beyond Just Entry Fees)

You don’t make money from entry — you make money from everything else that happens because people show up:

  • Drink & food spend: Quizzers stay longer and order more
  • Off-peak traffic: Fills quieter nights like Tuesdays or Wednesdays
  • Group bookings: Teams often include 4–6 guests — more than the average table
  • Repeat visits: Weekly quizzes create a ritual
  • Word of mouth: Teams invite new friends weekly
According to SmartPubTools user surveys, 68% of venues saw a 20–40% increase in midweek revenue after launching consistent quiz nights.


💸 Case Study #1: Midweek Sales +38% in 6 Weeks

Venue: Community pub in Newcastle

Challenge: Slow Tuesdays with minimal bar trade

Solution: Started using SmartPubTools to auto-generate weekly quiz packs and promotional content. Offered a food+drink deal for teams.

Results:

  • Quiz night started with 6 teams, grew to 12 by week 5
  • Customers stayed 40–70 minutes longer than usual
  • Average team spend: £48.60
  • Gross sales up 38% over six weeks


📊 What to Track (and How to Prove ROI)

Use a simple spreadsheet or POS notes to track:

  • Number of teams
  • Average spend per team
  • Total quiz night revenue vs typical night
  • Repeat visitors (track team names!)
  • Menu items sold during quiz hours

🧠 Pro Tip: SmartPubTools includes a printable scorecard with team names and drinks prompts — perfect for linking team tracking with upsells.


📚 More Resources to Help You


🧰 Tools to Scale Your Quiz Revenue

Use SmartPubTools to automate and improve:

  • Quiz creation
  • Posters and digital promo
  • Social captions and scheduling
  • Staff checklists and MC scripts
  • Printable sheets and leaderboards

Whether you’re running your first quiz or already have a loyal crowd, automation and strategy can turn your event into a top-performing night every week.


📈 Ready to Grow Your Pub’s Revenue?

If you’re relying on instinct or guesswork, you’re leaving money on the table. Use this guide and SmartPubTools to:

  • Fill slow nights
  • Increase average spend per guest
  • Build regulars and brand advocates
  • Run better quizzes in less time

👉 Start your free quiz toolkit now: Launch SmartPubTools

Let your quiz night become the most profitable night of the week.