Retarget Quiz Teams with Facebook & Instagram Reels: Smart Funnel Strategy

Retarget Quiz Teams with Facebook & Instagram Reels: Smart Funnel Strategy

Apr 14, 2025

Want to get more mileage from your quiz night guests? It’s time to retarget them where they scroll: on Reels. With Facebook and Instagram’s short-form video tools, you can build an organic funnel that keeps quiz-goers engaged, encourages return visits, and spreads the word to new customers — all without paying for ads.
In this post, we’ll show you:

  • How to retarget quiz teams using short-form video content
  • Simple, low-effort video ideas that actually convert
  • Funnel strategy that turns viewers into customers
  • A 100% free tool to build your funnel with no tech headaches

Let’s make quiz night go viral — every week.


🤳 Why Reels Work for Pub Events

Short-form video (aka Reels) is still the highest-performing format on both Facebook and Instagram. Why? Because it’s:

  • Prioritized in the algorithm
  • Pushed to non-followers automatically
  • Easy to consume, share, and comment on

If you:

  • Post a Reel showing your quiz night (teams laughing, drinks clinking, banter flying)
  • Add location tags and a few smart local hashtags
  • Mention next week’s quiz in the caption...

You’re already retargeting past guests and reaching dozens (or hundreds) of new ones without spending a penny.

According to Meta, Reels are now the #1 content discovery format across both platforms.


🎥 Easy Reel Content Ideas (No Editing Skills Required)

Here are plug-and-play ideas you or your team can film on a smartphone:

  • 🎤 Final Score Reveal – capture the moment the winners are announced
  • 🏆 Best Team Name of the Night – ask teams to say it on camera
  • 😂 “Spot the Cheater” POV – playful over-the-shoulder content
  • 🎶 Music Round Clip – a fast pan of players singing along
  • 🍻 Team Intros – quick shots of each team with a cheer
  • 🎁 Prize Reveal or Giveaway Teaser – great for promoting next week

💡 Tip: Add simple text overlays like “QUIZ NIGHT EVERY TUESDAY” or “TAG YOUR TEAM!”


🔁 Smart Organic Funnel: From Reel to Repeat Booking

Here’s a simple breakdown of the funnel:

🧊 Top of Funnel

  • Reels reach new people in your local area through hashtags (#pubquiz, #quiznightuk, #sunderlandnightsout)
  • Hook: Show atmosphere, laughter, competition

🔄 Middle of Funnel

  • Use captions to mention your quiz day, specials, and team perks
  • Example: “Want to play next week? Message us to reserve a table!”

🔥 Bottom of Funnel

  • Share your signup link, loyalty club, or event page
  • Use stories and pinned Reels to highlight FAQs, prizes, and themes

Need a fast way to set this up? You can build a full funnel (landing page, email list, VIP signup form) in 10 minutes using: 👉 GrooveFunnels – Free for 12 Months

It’s drag-and-drop, no-code, and ideal for pubs and small venues.


🧠 Automate the Hard Bits (Captions, Promos, and More)

Social content doesn’t need to eat up your week. SmartPubTools gives you:

  • 🎯 Auto-generated quiz promo captions for Reels
  • 📅 Weekly theme ideas and event names
  • 💬 Banter lines and call-to-actions
  • 🧾 Printable posters, scorecards, and upsell prompts

Whether you want to be funny, classy, cheeky, or savage — SmartPubTools handles the tone.

For more powerful content and automation tips, check out our pillar post on ultimate quiz night ideas. It’s packed with prompts, rounds, and AI-powered strategies to level up your event.


📝 Example Reel Caption Template

"Last night’s quiz was 🔥 Big congrats to Team 'You’re a Quizzard, Harry' 🧙‍♂️ for the win. We’ve got a themed round coming up next Tuesday — can you guess the theme? 🤫 Book now & tag your team! #quiznight #pubfun #sunderlandpubs #tuesdaytrivia"

Want 10+ ready-made captions like this? SmartPubTools writes them in seconds.


🚀 Let Your Quiz Night Sell Itself

You’ve already got a packed room, banter, booze, and competition. That’s content gold.
All you need is:

  • A phone
  • This post
  • And two tools to put it all on autopilot:

✅ GrooveFunnels – build your free funnel page today

✅ SmartPubTools – generate captions, promos & quizzes like a pro

Start retargeting smarter. Get more tables booked. And let your quiz night keep growing — even after last orders.